Tag Archive for 'TreeHugger'

Soul Majestic: Groovy Eco-Conscious Reggae

Meet Soul Majestic. Part Jamaican style reggae and part Santa Barbara surf culture, this eclectic collection of activist musicians has come together to make the music that moves them and to promote the causes that stir them.

soulmajestic-press-pic09

The band frequently plays benefit shows meant to rally support for groups promoting promoting peace, environmental education, and the compassionate use of medical marijuana. With the release of their most recent album, Better World (available on iTunes now), and the touring (in their 15-passenger Bio-diesel tour van) to follow, their mission is to raise awareness of global interconnectedness and how people’s actions impact one another and the earth. It’s refreshing to see more bands focus on the positive messages they’re spreading rather than trying to please the masses with radio hits.

What began as the collective vision of Eric Iverson, David Lyons and Brian Jarvis when they met near Santa Barbara soon grew to include Oriana Sanders, a powerful young voice from Los Angeles, and later a handful of vibrant roots musicians. They are now part of LoaTree, an eco-lifestyle collective. As treehugger points out, Soul Majestic empowers the green movement with their music. The lyrics off their new album “ask that each of us take a look at the world around us and choose to empower ourselves to turn things around.”

Want to join their growing family? Have a listen to their groovy sound (or buy some tracks) on their myspace page, check out lyrics on their bandcamp page, follow them on Twitter, or become a fan on Facebook.

It’s encouraging to see such steadfast positivity from upbeat and passionate artists, some of whom have been through very turbulent times. Vocalist Sanders battled Hodgkin’s lymphoma, which we hear more about in “I Rise”. In addition to overcoming struggle, another theme seen in the new album is the importance of family. Lead singer Eric Iverson has a son together with Sanders and several other band-mates have children as well, which they sometimes bring on tour. The Santa Barbara Independent notes that they are friends with Kim and Jack Johnson who “seem to be spearheading the bring-the-kids-on-the-tour-bus movement.”

Jack Johnson Goes Green

Jack Johnson

A headline on the cover of Fast Company caught my attention today: “Jack Johnson‘s Green Music Machine”. The “surf crooner” as they call him in the article – who I can kind of say was once my boss…indirectly…back when I used to work with these guys – is way ahead of most of his musical peers when it comes to the green movement. He is not only setting a good example for his fans, but also encouraging them to take immediate action and providing them with opportunities to do so.

Whether you like his music or not, it’s hard not to applaud him for the impact he’s making by insisting on environmentally responsible behavior from his people and his fans. Here are some examples that I found in various places:

– Recorded his new album, Sleep Through The Static, using solar energy and printed on 100% post-consumer waste recycled paper- Part of 1% For The Planet

– Mandates that his concert promoters recycle and buy carbon offsets

– Launched All At Once, a “social action network” where his fans can support environmental nonprofits

– Runs his buses on biodiesel

– Matches audience contributions up to $2,500 per charity

– Sets up a Village Green at every show

– Leftover food donated to local food banks

– VIP parking for hybrid cars

– Water stations for people who bring refillable water bottles

Sara Snow, from TreeHugger, got a closer look at what Village Green is like on the inside and how it all works. Check out the video at the end of her article.