.Evolving Music.

It’s been quite a busy week over at MixMatchMusic HQ, where the MobBase team has released 28 new iPhone apps in just two days! Amongst all the fuss going on about “cookie cutter” iPhone apps earlier this week, the release of this batch of apps makes one thing pretty clear: MobBase apps are much more than just web-views and RSS feeds. All in all, there are now 134 MobBase apps in iTunes!

This batch of apps was made by musicians and music companies from around the world, and features a variety of eclectic content for you to enjoy. The apps turned out really well, and as you can see below, they aren’t cookie cutter at all — each MobBase app can have its own unique image, look and feel.  Check out all the new MobBase apps here.

MobBase is again proving the market for iPhone applications that connect musicians with fans, more than doubling the number of apps released in just the past month. MobBase is the new service that makes it easy for musicians and music companies to create, launch and manage their own, custom iPhone applications.

“The MobBase adoption curve is getting steep, fast,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “It took about 90 days to launch the first 50 apps and just 30 days to get to 107. It’s more clear with every day that artists are adopting mobile apps to help build their careers, and that they choose MobBase as the fast, easy and inexpensive way to get their own app.”

MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices. MobBase apps are priced for starving artists and also artists who remember what it is like to starve, with many artists paying as little as $0.50 a day for their own custom iPhone app.

Prominent artists including Pepper and Everclear are among the bands that have built and launched their own MobBase apps. Feinn said growth is also coming from long tail artists, such as Tribal Seeds, Cash Lewis, NatStar the King, Radagun, Supreme The Eloheem, and indie label, Let It Burn Records. The MobBase platform has also been used to create the official iPhone app for Showtime’s Nurse Jackie soundtrack.

MobBase is a great solution for established acts,” Feinn said. “It’s also a fantastic solution for artists with small but devoted followings who are making music for the love of music. The extremely low price, the super ease of use and the ability to customize it to reflect your own look and feel makes it perfect for artists in the long tail.”

Music distribution powerhouse, IODA, and indie labels including Silverback Music/Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Town Thizzness, Red Bull Records, Sargent House, and 429 Records are offering MobBase apps and promoting MobBase to their artists.

Feinn said there have been more than 60,000 installs of MobBase apps by fans.

Some great news straight from the MixMatchMusic garage (aka HQ)! MobBase is proving the market for iPhone applications that connect musicians with their fans, with more than 50 applications launched since the service debuted this past November.  MobBase is the new service that makes it easy for musicians and music companies to create, launch and manage their own, custom iPhone applications.

“The Pepper iPhone app is helping us stay to connected with our fans 24/7 and the connection has been amazing,” said Bret Bollinger, a founder of Hawaii’s premier rock band. “We’ve seen a huge influx of new fans and have been able to reconnect with long time fans through our app’s integration with Facebook, MySpace, Twitter and many other sites since its launch.”

Pepper fans have installed the band’s MobBase iPhone app more than 25,000 times since the start of 2010, and have streamed Pepper’s music more than 500,000 times through the app. The Pepper app was featured in iTunes’ “What’s Hot” section in mid-January.

“For Pepper it starts with great music.  They are also a great example of a band using all of the tools at their disposal to connect and engage with fans online and on their mobile devices,” said Charles Feinn, CEO and co-founder of MixMatchMusic, MobBase’s developer. “A custom iPhone app is an important part of that mix, and key to the equation that results in engaged fans buying more concert tickets, band merchandise and music.”

MobBase is a low cost way for musicians to share music, photos, videos, tweets, news, information about shows, merchandise and other content with fans on their mobile devices.

Bands like Everclear, RX Bandits, Rebelution, the Jacka, and Jump Smokers are finding it easy to create their own custom iPhone apps, and easy to add, manage and update content in real time through the MobBase dashboard.

IODA, one of the world’s leading digital distribution companies, is promoting MobBase as its premier solution for iPhone applications.

“We have had a great response thus far from our clients to MobBase’s iPhone apps,” said Adam Rabinovitz, vice president of marketing at IODA. “Mobbases’s web interface enables real time updating which is great for touring artists and busy, on-the-go label managers. We’ve also been testing the product ourselves with the IODA Promonet app and have been very pleased with the results.”

Additionally, indie labels Silverback Music/Controlled Substance Sound Labs, SMC Recordings, Welk Music Group, Vanguard Records, Sugar Hill Records, Town Thizzness, Red Bull Records, Sargent House, and 429 Records are also offering MobBase apps and are promoting it to their artists.

MobBase is priced for starving artists and also artists who remember what it was like to starve, with many artists paying as little as $0.50 a day for their own app.

A year and a half ago I wrote a post about the Top 5 Music Discovery Sites. A lot has happened since then: MySpace acquired iLike, MySpace acquired (and buried) iMeem (and then brought back their users’ playlists), Google Music Search was born, and the mobile music space exploded all over us thanks to the iPhone and the whole new world of opportunities now open to iPhone app developers… to name just a few things.

So, what are the best options available for music discovery right now? Here is my updated list:

Pandora
The customizable internet radio station that knows your musical taste so well it’s just plain creepy. Assuming you use Pandora somewhat actively, i.e. click the thumbs up/thumbs down buttons or suggest songs, the service is shockingly adept at playing music you will dig. Cool features like station gifting and the ability to share songs via email, Twitter, or Facebook give it a social slant. Links to iTunes and Amazon let you quickly purchase songs for your personal collection. And of course, if you’re striving for musical snobbery, Pandora not only tells you all sorts of fun facts about the artist, the album, or the song, but also explains (in terms probably only the serious musicologists among us would understand) exactly why it recommended a particular song. Oh, and Pandora is coming soon to a car near you.
Mobile Status: Android, Blackberry, iPhone, Palm, Windows and more.

thesixtyone
Our current favorite place to discover sick ass new music is thesixtyone, which purports to make music more democratic: “artists upload their work for review, but, rather than allow a stuffy suit in a boardroom to decide what’s good, thousands of listeners do.” The site also rewards listeners who are active participants by allowing them to “earn reputation, level up [their] influence, and collect badges,” making it almost like a Yelp culture for music fans. You can connect your account to Facebook, share what you’re listening to etc. If you’re an artist planning to put your music on t61, here’s what you should know.
Mobile Status: Nothing yet, but fans are chomping at the bit (check out the comments on their Facebook note.)

Midomi and Shazaam
I’m grouping these two together because they are different versions of the same thing. While Shazaam seems to have the most traction (likely due to its simplicity and clean look and feel), Midomi has more features. It can recognize not only that song playing on your car radio, but also singing, whistling, and humming. Although it’s very gratifying to instantly identify a song you hear, the real power in this technology lies in the actionable options presented along with the search result. Once you’ve identified the song, you can buy it, share it, watch the video etc.
Mobile Status (Midomi): Android, iPhone, Nokia, Windows.
Mobile Status (Shazaam): Android, Blackberry, iPhone, Nokia.

Grooveshark
First of all, let me just say that I am not a fan of the current design. Specifically, it’s the sidebar on the left that I find very aesthetically displeasing. Besides that, however, Grooveshark is a very cool service. You can upload your own music collection and stream it from wherever. Or search for music and stream it instantly. Of course it has all the social goodies as well, including embeddable widgets for your blog.
Mobile Status: Android, Blackberry.

Hype Machine
This clever little site is a music blog aggregator. As they say, “every day, thousands of people around the world write about music they love — and it all ends up here.” Go ahead. Nerd out. Worth mentioning, also, is RCRD LBL, which is a “network of ad supported online record labels and blogs offering completely free music and multimedia content from emerging and established artists.” Yes, free mp3s.
Mobile Status: iPhone app in the works?

Honorable Mentions:

Blip.fm
Blip.fm is essentially Twitter for music, allowing you to share tracks (along with brief comments and messages) with other users in a real-time stream. Naturally, it’s also integrated with Twitter and Facebook, so you can showcase your awesome musical taste by becoming the DJ and showing off your skillz. Or, you can use the service as a music discovery tool by listening to other DJs.
Mobile Status: iPhone (“Boombox Pro”)

Amazon Music
Amazon created a lot of buzz early on with their recommendation engine for books and things. Why shouldn’t it work just as well for music? Turns out it does… In fact, it’s a pretty solid option. You can listen to samples, plus do all the usual nifty Amazon-y things.
Mobile Status: iPhone

JamLegend
While JamLegend (the computer nerd’s answer to Guitar Hero & Rock Band) is first and foremost a game, it’s also a totally viable place for music discovery. As you sort through featured or new artists and songs, you might just stumble upon some great new stuff… You might also get sucked in and spend 12 hours pressing the 1, 2, and 3 keys on your keyboard. Consider yourself warned.
Mobile Status: JamLegend hasn’t gone mobile, but RockBand has an iPhone app, and of course there is Tap Tap Revenge (the Guitar Hero-style game).

How will YOU discover new music in 2010?

We’re excited to announce that MixMatchMusic has been selected as a finalist for Red Herring’s Global 100 award! We are thrilled to be included in this very prestigious list that honors the year’s most promising private technology ventures from around the world.

The Red Herring editorial team selected the most innovative companies from a pool of 1,200. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.  This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an invaluable instrument for discovering and advocating the greatest business opportunities in the industry.

Finalists for the 2009 edition of the Red Herring Global 100 award are selected from the regional recipients or finalists of the Red Herring 100 awards in 2007, 2008, or 2009 ranging from Asia, Europe, and North America. For the past three years, the award has been given to the top 100 global technology companies based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health.

What a great way to kick of 2010 for MixMatchMusic!

SF MusicTech has come a long way since its inception less than two years ago. It’s kind of a big deal now – even Google was there this time. The media has become increasingly interested in the discussions happening at SFMT since they happen, you know, at the bleeding edge of music/tech. Naturally, SFMT founder – the ineffable Brian Zisk – is more than happy to chat with the cameras. You can truly see the passion in his eyes and hear it in his voice. This guy is the personification of music/tech.

If you’re new to Evolving Music or SFMT you might want to read our reviews of the previous four summits below for some context.

SanFran MusicTech Summit 1: Rockstars, Lawyers, Nerds and Me
SanFran MusicTech Summit 2: Guestlist Wish, Artist Activism, and Label Survival
SanFran MusicTech Summit 3: Albums Die, Social Media Kicks Ass, and Songs Find a Home
SanFran MusicTech Summit 4: Singalongs, Video Interviews, and Twitter Gossip

Google’s involvement this time around could be the harbinger of a new chapter in the music/tech saga. With their recent foray into music search, Google has presented the confused and conflicted music industry with a powerful new ally. While their new service is definitely still bumbling about in the dirty diapers of its infancy, it’s clear that Google has grand plans for it. At the summit, they emphasized a “search-driven, partner-delivered” strategy.

Another theme, especially among the geekier of the attendees, was that APIs can set you free. Not only do APIs enable the ever-increasing plethora of clever mashups out there (e.g. JamBase + iTunes music library = iConcertCal) to be born, but ultimately they help blur the line between content and context and serve up what the end-user has (knowingly or unknowingly) wanted all along: cool ways to experience music.

Whereas social media was a big talking point at past summits, it seems now to be a foregone conclusion. It’s not about convincing music people they need to use social media. Everyone pretty much gets that now. And if they don’t… well, “If your label and your manager don’t get digital or social media, FIRE them,” was one way to put it. Here’s another savvy social media quote overheard by the Hypebot folks: “Facebook doesn’t need a music strategy, music needs a Facebook strategy.”

The always cool Pandora admitted to working on what will hopefully be built-in Pandora capability in cars. Plenty of auto makers already offer built-in iPod adaptors. Why not built-in Pandora?

In addition to Google, a host of other cool sponsors were to thank for SFMT #5. Of note: Heatwave Interactive, which is seeking to “fundamentally revolutionize the entertainment landscape by creating innovative cross-media properties for gaming, film, music and television,” the web domain extension dotMusic, which is exactly what it sounds like, and Collecta, which offers real-time search through popular blogs and social media.

Once again, the SanFran MusicTech Summit brought together the thought leaders of music, tech, and that living breathing intersection of the two for hours of heated debate, deal-making, and good vibing. One can only wonder what cool new ideas and companies will be born as a result of conversations had and relationships built that day.

Looking for the perfect gift for the musician in your life? Something thoughtful but not too over the top. Something useful but not ordinary. Something exciting but not short-lived.

Custom iPhone apps are quickly becoming a ‘must have’ for musicians looking to build and cultivate their fan base. Now, Holiday shoppers with a musician on their list can give the gift of a custom iPhone app for just $50, with the MobBase Holiday Gift Pack. With MobBase, musicians share music, recording session out takes, photos, videos, info about gigs, tweets, merchandise and more. And because it’s all on their iPhones, fans get the info and content they want where and when they want it. Talk about the the gift that keeps on giving!

MobBase is the fast, easy and inexpensive way for musicians to build and manage their own iPhone app. MobBase is priced so low every artist can have one. And now for the Holidays, a special package makes it even less expensive — and super easy — for shoppers to give the musicians in their lives their own custom iPhone app.

The MobBase Holiday Gift Pack includes:
* One custom iPhone app ($20 value)
* Exactly the features and functionality musicians want & need
* Infinite customization (for all practical purposes, anyway)
* Three months of basic MobBase service ($45 value)
* Unlimited love from suddenly connected fans
* A MobBase gift certificate to put under the tree

All for only $50!

See full details here

Happy Shopping!!

This is for all you runners out there. You know how listening to music while you’re zipping through busy city streets or navigating that woodsy trail somehow just makes it easier? Of course, running in the woods and listening to the sounds of nature is a beautiful zen-like thing. However, I’m guessing that most of us fall into the category of those who are motivated by music.

That dance music in the gym probably helps you push it a little harder (at least when showing off for the hottie across the room isn’t enough.) Running though, especially long distance running, is a different ball game – a mind game, really. When you are fatigued and aching but still want to squeeze out another 5 miles, your internal monologue can seriously benefit from a soundtrack.

A new company called Hella Sound posits that “the right music can help you run faster.” A fairly logical assumption, to be sure. But, what constitutes the right music? One might think that something upbeat and with a good beat is best. Or is it just about which music speaks to you personally? Hella Sound thinks that the best running music is synced to your pace and designed to burn calories.

Apparently, the right music is an “ergogenic aid—an external influence that positively affects your physiological performance”. There are scientific studies and stuff. Some of those studies have made it very clear that tempo is one of the most important important factors, with 120-140 bpm being ideal for running. Similar to the average person’s heart rate while exercising.

To address this need, Hella Sound is creating customized running songs. Whereas mass market songs are usually around 3 minutes in length and between 86 – 120 bpm, these songs are 30 minutes in length and match your stride (between 135-175 spm for the average person.) Check out what’s currently available and see if any of it works for you. Or join their mailing list for updates. Their blog has lots of goodies for anyone interested in running, music, or the intersection of the two.

Pretty awesome. Or as Ryan Kruder puts it, “If the shuffle mix on your iPod were a weekend jogger, Hellasound is Kenyan. It’s that awesome.”

For a while now, there have been websites out there that help you find live shows, such as GigLocator. Naturally, given the rampant growth in the mobile application space, there are iPhone apps popping up that do the same. Let’s have a look.

There is JamBase, one of the leading sources of live music and concert information. They’ve been around since 1998 and were quick to jump on the iPhone opportunity. Currently they are on V2 of their app. With their app you can find live shows in your area (with the built in GPS, of course), obsess over your favorite musicians on their artist pages, and get totally dialed in by checking out the event pages that are equipped with maps, ticket info, and lineups.

GigMap, a free service that helps both musicians and music venues communicate their upcoming gigs, is actually a “mashup of Google Maps, Twitter and music community Tribe of Noise, which they launched together with Layar. Read more here. Though not the sleekest looking website in the world, the features are pretty sweet. Their mobile app is both iPhone and Android compatible.

And then there’s Beck’s (yes, the beer) GigFinder. Similar to the above example (why reinvent the wheel when you can just make a mashup using existing applications or services…) GigFinder uses Last.fm’s database along with Google Maps. Watch the video below for more info:

iLike has entered the race with their aptly named Local Concerts app. One advantage here, for current iLike members, is that you can browse local concerts personalized to your music library. You can also buy tickets directly in the app or get directions to the show.

Lastly, we have onseeker music, with a lot of the same features as the apps listed above including GPS-based search, directions, etc. You can give feedback to the artists and venues, which is cool. For the anti-iPhone crowd, they’ve got versions coming for Android, WebOS, Blackberry, and more.

So, there you have it. Pick an app that works for you, fire up your GPS and never again wander the streets wondering where to find live music.