Since the Camp Bisco Remix Contest, powered by MixMatchMusic and URB.com, launched over a month ago in anticipation of the 9th annual Camp Bisco music festival in New York, over 130 amazing remixes have been submitted by aspiring DJs and musicians, and shared and voted on by fans. This was a contest of epic proportions that saw more entrants than previous Camp Bisco remix contests, all delivering wildly varied styles from nearly every continent. Today, we to bring you the winners!

The coveted grand prize goes to DJ Geoffro aka Topshotta of Harrisburg, PA for his dubbed out remix of the Black Seeds‘ “Slingshot”! Among other things, Topshotta will be receiving a free iPhone app, powered by MobBase, and will get to perform at Camp Bisco in front of thousands of festival-goers. Congratulations!

Black Seeds “Slingshot” Topshotta Redub by Topshotta

“I’m really excited about the opportunity to play a set at the massive Camp Bisco festival,” said Geoff Altoff, aka DJ Geoffro aka Topshotta. “The lineup this year is ridiculous. Thanks to everyone who took a moment to listen and vote on my remix, I appreciate it. There are a lot of great elements to that Black Seeds tune that I felt would translate well to a dub, so I tried to keep the feel and movement of the original, but put my spin on it and dub it out.”

Congratulations to the amazing runners-up:

Bassnectar “Cozza Frenzy” McArthur Bass Mix by Hubsmoke, Faccio & Reza
King Britt “The Intricate Beauty” Technobears Redux by Ed Haskins
Disco Biscuits “On Time” Full Static Mix by Aman Ellis

Today also marks the release of the official Camp Bisco iPhone app, powered by MobBase! Access artist bios, videos, photos, this year’s site map and schedule, a kickass photo gallery by veteran rock photographer Dave Cann, the facebook page, and of course the Camp Bisco twitter stream, all from the comfort of your own pocket. Be among those in the know, navigate your way around the festival with ease and be sure not to miss any of your favorite acts. Get this free app here.

We’re two weeks away from Camp Bisco 9 (you can still buy tickets) and the official Camp Bisco iPhone app is the best way to stay connected during this summer’s premier 3-day music festival (July 15-17). The ridiculous line-up includes everybody from LCD Soundsystem and Thievery Corporation to Girl Talk, Diplo, Bassnectar, Caribou, Gift of Gab and more! Be sure to visit the Camp Bisco website for all the details!

“Movies without music are just snapshots”
~ Stephen Whitty

With the Academy Awards just a few days away, the exciting is growing. The heavy red carpet gets rolled out, Hollywood celebrities grin (hard under the influence of botox!) and bear it during their grueling last minute nips and tucks, starstruck fans buzz with anticipation, and talented artists from all facets of the film-making world hope and dream that this might be their year…

Let’s – just for a moment – bypass all the rest of the ruckus, though, and focus on the music. Though not a central theme, music plays an undeniable role in the biggest night of the year for film. In fact, though it rarely gets the attention it should, the music often makes the movie.

Naturally, we’ve got the four award categories that are music-related, which is all about the behind-the-scenes artists. These are the guys and gals who slave away composing, editing, and mixing and hardly get any recognition for their hard work. Unless, of course, they win an Oscar. Here is a breakdown of those categories and their nominees.

- Music (Original Score): Avatar (James Harner), Fantastic Mr. Fox (Alexandre Desplat), The Hurt Locker (Marco Beltrami and Buck Sanders), Sherlock Holmes (Hans Zimmer), Up (Michael Giacchino)

- Music (Original Song): The Princess and the Frog for “Almost There” and “Down in New Orleans” (Music and Lyrics by Randy Newman), Paris 36 for “Loin de Paname” (Music by Reinhardt Wagner and Lyrics by Frank Thomas), Nine for “Take it All” (Music and Lyrics by Maury Yeston), Crazy Heart for “The Weary Kind (Theme from Crazy Heart)” (Music and Lyrics by Ryan Bingham and T Bone Burnett)

- Sound Editing: Avatar (Christopher Boyes and Gwendolyn Yates Whittle), The Hurt Locker (Paul N.J. Ottosson), Inglorious Basterds (Wylie Stateman), Star Trek (Mark Stoeckinger and Alan Rankin), Up (Mark Stoeckinger and Alan Rankin)

- Sound Mixing: Avatar (Christopher Boyes, Gary Summers, Andy Nelson and Tony Johnson), The Hurt Locker (Paul N.J. Ottosson and Ray Beckett), Inglorious Basterds (Michael Minkler, Tony Lamberti and Mark Ulano), Star Trek (Anna Behlmer, Andy Nelson and Peter J. Devlin), Transformers (Greg P. Russell, Gary Summers and Geoffrey Patterson)

Beyond the music-related categories, there are the movies about music, like Crazy Heart. Apparently, public opinion has Jeff Bridges taking home the Oscar for Best Actor. It’s his fifth nomination and this time, say fans, it’s his time. Over here at Evolving Music, we say movies about music and the profound role it plays in people’s lives should win more often! Actually, there should be more movies about music (and musicians) period. Interestingly, this year it seems the music stars themselves did not come out on top. Idolator points out that Leona Lewis’ Avatar theme “I See You” didn’t even get nominated (although it did get nominated for a Golden Globe.)

Whatever your predictions and sentiments are for the event his year, don’t forget to take a moment to appreciate the music because, as the wise Stephen Whitty said, “Movies without music are just snapshots!” Speaking of shots, here are some drinking games for Oscar night in case you’re interested.

When you approach a decade between albums, especially in a genre as fluid and fickle as Hip-Hop, you run the risk of falling into irrelevance. Hieroglyphics Imperium’s Souls of Mischief, however, isn’t worried about perception. They’re worried about putting out what they consider quality music on their time schedule.

This isn’t to say that the past nine years have been absent of new music for the crew. Opio and A-Plus have both released solo albums and Tajai has remained consistently busy with solo and collaboration projects. After the 2003 release of Hieroglyphic’s sophomore album, Full Circle, the rumors of a new Souls of Mischief album kept building, but nothing seemed to surface. Even after an early 2009 interview where Opio and Tajai mentioned plans for a new song for download every week from Hiero Imperium, the only news of new Souls was more rumor. After such a long hiatus, it wasn’t surprising to see the release date for the long-awaited album pushed from November 10th to December 2nd.

It’s worth the wait.

Sporting cover art from renowned artist Steven Lopez, Montezuma’s Revenge drops today and should provide a healthy reminder of why this crew has retained credibility and a solid fan base despite the lack of regular releases in the flavor of the month hip-hop industry. Cover art isn’t the only place they brought in talent though, and the results are fantastic.

You only need a minimum of knowledge of Hip-Hop to have heard the name Prince Paul. Over the past 20 years, he has carved out a spot as one of the innovators, creators and most well-known producers in the industry. He has participated in groups from the ’80s pioneer Stetsasonic to the horrorcore originators, the Gravediggaz. With Paul announced as the primary producer for the album, it was anyone’s guess what direction the sound might head towards.

Prince Paul has chosen to take the backbone of the Souls of Mischief sound and amplify it with his personal flourish. The heavy basslines, creeping melodies, kicked back beats and slick guitar and string loops the Hiero crew members favor are all here, combined with catchy hooks, clever samples and seamless production in vintage Paul fashion. The resulting tracks are audio canvases that provide Tajai, Opio, Phesto, and A-Plus room to roam lyrically while sounding completely at home. Under Paul’s production, the group finds a consistency and energy missing from their solo efforts and reminiscent of the debut album.

“Postal” offers a lush string background and uptempo beat as the group raps about heartbreak and break-up, effortlessly making a down topic into a head-nodder. “Proper Aim”’s addictive and naked bass line follows the one rapper at a time format and makes a good introductory track to new listeners still attempting to attach voice to group member. “Dead Man Walking” utilizes the constant keys and scales of West Coast rap to back lyrics dealing with vengeance and the street.

“Home Game” is an old-school cruising track with music, weed, driving and women as focus, lyrics finding the blend of relaxed flow and taut tempo. The album closer “LaLaLa” features quick back and forth between the group members over a drum and guitar sample combination and interspersed tambourines. The quick jigsaw exposes the chemistry of these four, never missing a beat or word between complex rhyme schemes and multiple voices.

And in between all of these songs? Tracks that show Prince Paul boosting the rich history of sound and style native to Souls of Mischief while letting Souls of Mischief effortlessly demonstrate the tenacity, chemistry and complexity of lyricism that has been their calling card since ‘93. This one could be around for a while too.

Their new album, Exotic on the Speaker, is the “result of years of creative collaborations and finesse – culminating in 13 club ready tracks featuring the likes of Ghostface, Del the Funky Homosapien, M.I.A. understudy Rye Rye, Pigeon John, Lyrics Born, and more,” says The Daily Rind.

In anticipation of the new album, the boys released a free promo mixtape, Exotic on the Mixtape, including the song “Put em up”, which Pitchfork calls “an exuberant synthesis of traditional Israeli folk melodies and familiar hip-hop sensibilities.” You can download it all here.

Once you’ve download the mixtape, read Soulico’s answers to The Music Slut’s 8 Questions, including how playing to an Israeli audience differs from an American one, and check out Sabbo’s blog, Noiz in Zion, if you like remixes (and free downloads). Of course they are on MySpace and Facebook too.

JDub Records, which is a “not-for-profit dedicated to innovative Jewish music, community, and cross cultural dialogue,” was lucky enough to sign Soulico before anyone else found them. CEO Aaron Bisman happened upon their first mixtape while he was rummaging through the bins at Tel Aviv’s Hatav Hashmini record store. Apparently they were hard to track down, but he jumped on their MySpace the day it went up and claimed them.

Thanks to our friends over at JDub Records for hooking us up with these guys. As part of the release of their new album, Soulico wants you to remix the title track, “Exotic on the Speaker,” and is giving you access to the stems of the song via the MixMatchMusic Remix Wizard. You can either download the stems (for free) and use the audio editing software of your choice OR simply click on the MixMaker button on the widget to make a remix in MixMatchMusic’s simple online music editor. If you’ve never experienced remixing before, or just want to see how the song was made, check out the MixMaker. Once you’ve completed your remix, upload it so that others can listen to, vote on and share it.

Soulico will be choosing one grand prize winner plus three runner-ups. Here’s what you can win:

Grand Prize:
- Soulico – Exotic on the Speaker CD + LP
- Stanton YakPak DJ bag filled with JDub Vinyl
- Your choice of Prime Loops Software
- Pair of Radius Ear buds
- Remix featured on jdubrecords.org & Soulico myspace

3 Runner-Ups:
- Stanton YakPak DJ bag filled with JDub Vinyl
- Copy of Soulico – Exotic on the Speaker CD
- Remix featured on jdubrecords.org & Soulico myspace

Deadlines: Contest starts Monday, October 5th and ends Monday November 23rd. Check out the official rules here.

Get on it!

www.youtube.com/watch?v=jN7VmhNY4MY

Regardless of your beliefs or religious affiliations, it can be pretty damn powerful. It seems like there is some magical intangible quality that really only exists in that environment. Some of you might call it God. Some might view it as communities coming together to inspire and support one another through music. Perhaps it is simply the result of raw human emotions combining with some killer vocal talent.

Thanks to Verizon Wireless, the unique genre of choral worship music can now be experienced by a broader audience. How Sweet the Sound is the search for the best church choir in America. I guess America is not busy enough searching for the best [insert talent here] already… But hey, if there can be a Top Chef, a Top Model, and all that, why not a top church choir? I say bring it on, bitches!

Read all about the contest here, check out their blog here, and follow the tour as it travels across the country here. If you plan on actually attending one of the events, be sure to bring your old mobile phones to support their HopeLine project. Or if you’re the exhibitionist type, rock your own gospel at their karaoke booths and show the world what you’ve got.

Here’s a classic one for ya. Still makes me cry…

www.youtube.com/watch?v=SLY7yI1xV-M

Well, once again I’m a bit tardy and we have the music I was listening to in August being posted on the first day of September. But, better late than never, and the August music, while a bit late, is pretty spectacular. The August iPod update covers 94 songs from 7 artists (yes, a lot of full album downloads this month), and stayed largely (and surprisingly) away from Hip-Hop. So, without further ado, here’s what I’m hearing lately.

As Tall As Lions, You Can’t Take it With You: Having been kicking around in various formats since 2001, ATAL has released their third album. The band, originally from New York but recording a good portion of work in Chicago, flirts with rock, Indie and folk in darker soundscapes. The sometimes low, sometimes high or falsetto voice of lead singer Dan Nigro works with lyrics often dealing with depression or anxiety over brooding tracks. Through all of these songs, a feeling of being trapped somehow persists, with snips of guitar rifts floating through deep bass lines or horns whispering in the background. But despite this, the melancholy at times reaches crescendos that speak of freedom through misery. At other points, ATAL is a runaway train of energy on a track like “In Case of Rapture,” where the drums keep a frenetic pace. Don’t Sleep On: “Sixes and Sevens,” “We’s Been Waitin,” and “Home Is Where You’re Happy”

Beats Antique, Tribal Derivations: Fusing old and new, Beats Antique uses World and specifically Eastern-inspired music while adapting it to Western downtempo, glitch and hip-hop. Indian chants, thick stand-up bass, lightly picked harps, sitars and other string instruments are thrown in the pot with tablas and hand drums, frequently to be sprinkled with drum machines and electronic effects. The result is an album with driving, lounging or club music. In some cases you can imagine the hookah smoke drifting around you as dancers move slowly to the tunes, while in others you can imagine a dark lounge. On “Derivation,” they take portion of melody from “Summertime,” and pepper it with a digeridoo and deep drums. If you’re a fan of World music, this is an album for you. Don’t Sleep On: “Derivation,” “Intertwine,” and “Discovered.”

Fruit Bats, The Ruminant Band: After working on the fringes of music, Eric D. Johnson, the frontman of the Fruit Bats, signed with Sub Pop in 2002 and have been labeled by music publications as “Zoology Rock,” “Boot-Gazer,” and “rustic pop.” The Ruminant Band is their 5th studio release and offers a sunny panoply of pastoral and easy to listen to (which is not the same as easy listening) rock tracks that feel like they could have come out of another era. Up-beat acoustic guitars back moving guitar riffs, piano dances playfully across the spectrum and Johnson’s voice, high and plaintive, is reminiscent of some of Led Zeppelin’s tracks. The tracks are on the shorter side, content to bring the listener along, get the idea across and move onto something else without brooding on one sound. An upbeat album perfect for a ride or camping trip, early mornings in the sunshine and dusty backroads. Don’t Sleep On: “Beautiful Morning Light,” “Primitive Man,” and “Singing Joy to the World.”

M.R. Shajarian, Night Silence Desert: Where Beats Antique took traditional music and mixed it with new themes, M.R. Shajarian stays strictly classic here in his World music. The tracks are light on percussion and heavy on atmosphere, with songs that feel as if they’re literally drifting away into the night of a desert. The instrumentation is skilled, an almost Middle East Béla Fleck sound permeating many of the tracks. Don’t Sleep On: “Silence of the Night (Sokout-e-Shab),” “Rain (Baroun),” and “Setar Instrumental (Torgheh)”

The Morning Benders, Talking Through Tin Cans: Berkeley natives The Morning Benders, who recently garnered “Best Of” for a local band in the yearly San Francisco round up are a pleasant mixture of rock and Indie pop without trying to be too much of either. The songs are laid back and pleasant melodically. Simple drums, guitars, a Rhodes and tambourines paint a picture of sunny California in much the same way the Beach Boys did, but with urban flare and a nod to slightly less-polished pop. Like the Shins without the depression, The Morning Benders are a group to keep an eye out for over the next few years. Don’t Sleep On: “Waiting for a War,” “Boarded Doors,” and “Wasted Time.”

Oumou Sangare, Seya: Hailing from Mali, Sangare weaves traditional African hunting songs with lyrics of social criticism attacking the position of women and marriage in the society, among others. Seya is her first album release since 2004 and it is full of sound. The rhythms and melodies of her native land meet superbly with her voice which is smooth and slightly musky. The arrangements are lively and moving, and as her voice soars over the songs, you don’t need to speak her language to hear her emotion. Don’t Sleep On: “Kounadya,” “Senkele Te Sira,” and “Wele Wele Wintou.”

Owl City, Maybe I’m Dreaming/Ocean Eyes: Adam Young is the one man behind Owl City. He started making music to combat insomnia, and the tracks carry an energized dreaminess that speaks to the line between dusk and dawn. Fans of Postal Service will recognize his electric and synth symphonies, while fans of Death Cab for Cutie and Postal Service will find in Young an eerily identical voice to Ben Gibbons. Young is soothing, his melodies are light and sound pure, and his balance between sweet sentimentality and sad longing creates almost a joyous balance between joy and pain. For some, these tracks might be too syrupy, but for others, a slightly more electronic and upbeat Postal Service will be just the delivery they need. Maybe I’m Dreaming is a 2008 release and Ocean Eyes from 2009. Don’t Sleep On: “Fireflies,” (video below), “The Technicolor Phase,” and “On the Wing.”

There has been a lot of talk lately about live music. Some of us have noted that concert sales are thriving despite the recession, and there seems to be almost a revival of festival-going going on. The Taking Woodstock movie is coming out, which is sure to conjure up some nostalgia and fuel some fires that have been laying dormant. One of the more notable festivals on the West coast is definitely San Francisco’s Outside Lands, which is taking place this weekend.

For those of you who live in or have ever been near the Bay Area in August you know it’s a big deal. The historic Sunset District of San Francisco plays host to this 3 day festival in Golden Gate park, which includes an incredible lineup spanning just about every genre and showcasing both big names and lesser known gems.

Fans who were looking forward to the Beastie Boys headlining will have to shake it off and get excited about Tenacious D jumping in instead. Hopefully, M.I.A. will be able to do the same. She was none too pleased about the change.

In addition to being highly interactive and social media friendly, Outside Lands has taken it a step further and is going where no concert has gone before. It is being broadcast live on YouTube! While we’re doling out the accolades, let us also mention that they are doing their part to keep it green.

Planning on going? Have you seen all the tools out there to help you get organized? First of all, you can stay up-to-date via twitter. (Please note that it’s a “twitterbot for people going to Outside Lands Fest. Send tweet to @osl to broadcast back to everyone following osl.”) Also, you might want to download the iPhone app, try using Ranger Dave’s Magic Scheduler, or hop on to CrowdFire (a place to add your photos, videos, and tweets.)

Together with their manager, Rebekah Campbell, and their agent, Brett Murrihy, the group (which has arguably one of the least annoying myspace pages ever — nice!) conducted an experiment: attempting to boost their ticket sales by recruiting fans as promoters. Sure lots bands build “street teams,” which help with postering and other guerilla marketing techniques, but Evermore wanted to let their fans sell tickets and get paid a commission. Well guess what? It worked! So they launched posse.com, which is essentially the world’s first peer-to-peer ticketing website. Of course, there will always be people selling their concert tickets on craigslist or scalping them outside the venue last minute, but this is for an entirely different kind of fan.

Posse.com pays you a commission on every ticket you sell (once you’ve reached a minimum amount and once the concert actually happens). For the casual fan this is probably not a huge draw, but for the hardcore fans who have large networks of people and generally like spreading the word about good shows and/or those who see a lot of shows and are looking for ways to save money, this is great! They only launched a few months ago, so it will be interesting to see if this concept catches on and if so, how quickly. They’ve already added a few new acts, including Marilyn Manson. According to the website, you can only become a “posse agent” if you live in Australia, however, they “will be launching in your neck of the woods soon.”

It is now safe to say we have entered the era of the empowered fan, where you can join a “new generation of young music industry entrepreneurs [who] become involved in the business of the artists they are passionate about,” as MTV Australia puts it. Whether it be access to exclusive content and VIP perks, tools for remixing, or P2P ticketing, it seems like everything these days is trending towards giving the power back to the people (i.e. the artists and their fans) and fostering that deep artist/fan connection.

If you’re not familiar with Evermore, here’s a little taste:

www.youtube.com/watch?v=Gwb3M7WACPs

Fan of .Evolving Music. and/or MixMatchMusic? Show your support and help us send some of our folks to SXSW next year by voting for our panel topics!

SXSW is a conference, a festival, a networking event, and much much more that has become a premier destination for music professionals around the world. Now in its 24th year, SXSW boasts 80+ stages, and 2,000+ acts. In addition to the amazing music that gets shared and discovered here, the panels give industry thought leaders a forum to introduce brave new ideas and technologies to a hungry and influential audience. MixMatchMusic has found itself in a unique position in this new musical landscape and we would relish the opportunity to share some of our ideas with this crowd.

You can help by voting for our two panel topics below. Simply create an account and then vote (and comment).

Topic #1

Remix: A New Model for Engaging Fans

Today, there are millions of recording artists competing for the attention of the 190 million music fans who demand a deep and personal experience with their favorite artists online. Remixing gained legions of fans when pioneered by NIN and Radiohead. However, many artists have been shut out from engaging fans with remixes by the complexity and expense of the technology. This panel will explore a range of new engagement tools that promise high levels of connection and are accessible and affordable by the DIY musician.

MixMatchMusic’s CFO and Director of A&R Alan Khalfin can discuss how bringing fans directly into the music making process through remix promotions can be highly engaging and convert casual fans into loyal fans. He will also comment on how artists can distribute their stems, in addition to their songs, to increase their revenue. A team of panelists can also engage in a lively discussion around the intersection of music, technology and social media and the tools musicians want and need to collaborate with their fans to bring them into the creative process. The panelists could also discuss how crowd-sourced remix promotions can create a musical conversation between an artist and his fans, and can ultimately affect how music is written and experienced.

Topic #2

How to Develop Artist/Fan Connection

It’s no secret that the channels musicians have traditionally relied upon to get their music discovered, promoted and sold are growing irrelevant and as a result, millions of musicians are increasingly on their own, without labels, record stores or radio to help them. The artist’s challenge is now to convert casual fans into loyal fans, and loyal fans into paying customers. Compounding the challenge is the changed fan: modern music fans are acclimated to the read/write web and the social interaction that comes with it, and are looking for the same experience with music. Now, musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans.

MixMatchMusic’s CEO Charles Feinn can discuss how creating deep and lasting relationships with fans is the only way for artists to be successful in Music 2.0. He can also comment on ways to achieve the types of meaningful connections that convert casual fans into paying customers, from engage fans through mobile apps, to bringing fans into the creative process through remixing, and developing direct relationships with fans on Twitter.

The community’s votes account for 30% of the panel selection process and voting continues until September 4th so get your vote on and spread the word! We will be eternally grateful!

A sad day in music today as one of the older trailblazers, Lester “Les Paul” William Polfuss passed away. He was 94. Born only a few short years after the sinking of the Titanic, Paul lived through two World Wars, numerous armed skirmishes, the Depression, three “first” Supreme Court Justices as well as the first African-American president. But in a life that spanned all of those historic events, his contributions to music, the recording industry and the guitar dramatically changed the way it was created, played and recorded on a level unparalleled elsewhere.

Not only was Paul an accomplished musician, but his DIY tendencies and desire to see how things worked lead him to develop technology that shaped the future of the music industry and huge developments within genres. The standard of multitrack recording was pioneered by Paul, and the practices of overdubbing and delays were advanced by him as well. Dissatisfied with the acoustic guitars available, Paul created his own electric guitar. This would go on to be manufactured and sold by Gibson, becoming one of the iconic guitars for rock musicians from multiple generations. Certainly we may not have had the Steve Miller Band were it not for Paul being Miller’s Godfather and giving him his first guitar lesson. I’ve also read that when he broke his arm he asked the doctor to reset it in a permanent guitar playing position. I can neither confirm nor deny that.

When it comes to instrumentation and studio techniques, few people in the recording industry have had as much of an impact as Les Paul. His influence and love for music was so great that he continued playing guitar into the last year of his life, and created continued inspiration for premier guitarists worldwide. In a musical climate where “innovation” comes in the form of auto-tune and artists rarely have more than monetary attachments to the instruments they play, Paul’s truly significant leaps of technology and his subsequent engineering attachment to the instruments he created will remain singular and unique for some time to come.

It appears that the recession has not affected concert sales. Just look at the Pollstar 2009 mid year business analysis. People will always need the escape and the experience of live music, and tough economic times aren’t going to stop them apparently. Last year “the average box-office gross was up 18 percent and the average attendance up 6.3 percent, according to Billboard magazine” writes John Gerome of CBS News, who also notes that many musicians, promoters, and distributors are offering discounts and promotions of various kinds to help fans be able to afford their shows. Live Nation, for example, sometimes offers a four-pack deal (four tickets for the price of three) in essence rewarding you for bringing your friends.

Perhaps this trend is similar in a sense to alcohol sales. People certainly don’t stop drinking during tough economic times, but they might go out less and instead buy liquor at the store or choose cheaper drinks when they do go out. As far as concert tickets go, strapped fans will still go see their favorite bands. They’ll just buy crappier tickets.

Artists (well… some of them) are still making a ton of money from ticket sales. “Just ask Bruce Springsteen, Brit-pop singer Lily Allen, musical comedy duo the Flight of the Conchords, or indie-rock darling Neko Case, all of whom put on sold-out concerts in Boston in the last month,” says Sarah Rodman of the Boston Globe. In the era of steadily declining album sales, concerts are the life support that musicians continue to cling to.

MC Lars, who still makes royalties off of his older stuff on iTunes told us, “…for the newer stuff — the only way to get heard is to be out on the road as much as possible and playing clubs and all that because really with the recession and with kids knowing about bit torrent… the answer is to be on tour if you wanna make money as a musician – OR to write songs for commercials and not have any desire to be an independent musician!” He is a shining example of the DIY artist who is not afraid to try new things and get creative, especially when it comes to interacting with his fans.

This article in the Sydney Morning Herald presents some similar views from down under. “A lot of acts are putting out records to promote their tours,” says Michael Gudinski, the managing director of Frontier Touring Company. “In the old days you used to tour to promote your record.” Back then touring gave you the exposure needed to sell albums, which equaled revenue. Of course now the internet has forced the music industry onto its knees and slashed record sales. It has, however, graciously opened a new window of opportunity for the concert industry. “With the advent of the internet, which I regard as the radio of the 21st century, the potential concert-going audience in this country, in my opinion, has quadrupled,” says veteran concert promoter Michael Chugg.

As music 2.0 continues to evolve and present us with surprises, fans are increasingly becoming participants in the industry, rather than just passive observers and consumers. Take posse.com, for example, which “is turning fans into ticket agents. A music lover receives a commission each time someone clicks on a link or ad on their social networking page to buy a ticket to a show.” Pretty slick. Fans are becoming savvier, hungrier, and their expectations have changed.

One strategy being utilized by artists and promoters as a result is offering fans access to exclusive content, merch, and other VIP type goodies. Elliot Fox, the Director of Marketing & Promotions for JDub Records (a nonprofit record and event production company focused on new Jewish music, building community, and cross-cultural dialogue), explained that they are combating unfavorable conditions by developing new incentives and marketing strategies in order to reach their existing fan base while also building new ones. “The key to keeping fans loyal while also attracting new ones is being able to offer added value and additional content to users. For example, we can offer a free album download with purchase of a t-shirt or a free label sampler for fans who follow us on twitter. We are also in the process of launching a membership model where fans can pay a yearly subscription fee and will automatically receive our next 4 releases both physically and digitally. We feel that providing fans with a steady flow of new content allows them to feel connected to what the artists and label are trying to do.” Word.

The smart artists are figuring out ways to thrive in the current economic climate. Some attempt to make their live music experience accessible to a broader audience by offering tickets at a variety of price points. Others attempt to convert casual fans – who perhaps listen to, purchase, or illegally download their music but don’t go to concerts – into loyal fans. It’s the loyal fans who are most likely to go enjoy and support their favorite musicians even in tough times. It’s the loyal fans who might skip the family vacation to Hawaii this year but still splurge on a road trip to a music festival or decent seats at that U2 concert. Deep artist/fan connections are critical to success in music 2.0 and in most cases it’s what both the fans and the artists want – which is another reason why remix culture is still gaining momentum.

Another group diving headfirst into the artist/fan lovefest era is John Brown’s Body. Their manager, Seth Herman, pointed out numerous ways JBB is actively making themselves available to fans. “Basically we went right back to the grassroots level- replying to every email, sending everyone who buys merch at our online store a thank you, and giving away free tickets to a show if there is room on the guest list.” When touring they even take it a step further and reach out to local bands who are willing to pre-sell tickets and they’ll sometimes work with promoters to give the local band discounted tickets so they can bring out their friends. As we recently discussed, JBB is also working with The Hector Fund to pay for their international tour through “artistfunding.” The opportunities afforded fans through that particular collaboration are absurdly cool.

As we stumble blindly through the foggy terrain of this new musical frontier, trying bold new things and getting intimate with the music and its creators in totally new ways, at least we can count on one thing: Live music is here to stay.

Kero One

When it comes to DIY, it doesn’t get much more do-it-yourself than Bay Area born and bred Kero One. When he dropped his first album, Windmills of the Soul in 2005, he made it completely at home, charged up his credit card, released it on a self-made label, Plug, and became a hit when one of his original 50 copies found its way to Japan. Earlier this year, Kero One released his sophomore album, Early Believers, and I sat down to chat with him about his upbringing, musical history and thoughts on the evolution of the music industry.

AC: So you talk on Early Believers about your parents moving to the Bay Area. Where did they move from and was it a big culture shock for them?

KO: Well they came from Korea originally; and then they came here when I was… zero. Probably in 1978 or so. From what I understand, it’s a little bit different, of course, but you know, they adjusted. What I talk about on “Welcome to the Bay,” it’s just some of the experiences that I witnessed when we were in the South Bay growing up. I talked a little bit about that and also, I guess just a little bit about their adjustment in terms of, they’re used to a whole different lifestyle and obviously like different types of food and things like that. But, yeah, I mean, it was different, but of course they adjusted. And then we grew up in the south bay, and you know, I’ve obviously lived there for pretty much all my life.

AC: Whereabouts down there, San Jose?
KO: San Jose, Los Gatos, Santa Clara
AC: So how has your family played a role in the music that you’ve created?

KO: Well I’d say they made me take classical piano when I was really young, so, in the sense of being forced to take piano lessons, that was a pretty big role because, even though I hated it back then, I’m pretty thankful for it because I use it a lot in my music now. And other than that, not that much because really, they didn’t push me to do music; I mean, they’re kinda traditional Asian parents in the sense that they wanted the more, “education thing is a big deal,” and going to a good college and getting what they understand is a good job, whether it’s an engineer or doctor or something like that. So, they were really pushing for that, and, you know, honestly, when I told them I was rapping, I mean you can guess what their reaction was. Which is understandable, I guess, but now they’re fully supportive.

AC: You talked about learning classical piano. That was maybe the first of many instruments you learned; did you go on to learn any others, or was that the only formal training that you had?
KO: Yeah, that’s the only one I had formal training in, and I did that for 10 years almost. Technically it was probably like five years because the other five, I was kind of not really there. I hated classical music, but, when I was in middle school, I was really into punk, and I got into Primus and a little bit of rock like Red Hot Chili Peppers, and we all know, Flea and Les Claypool, ridiculous bassists. That inspired me to pick up the bass, and I started messing with the bass a little bit. So, other than that, it’s just bass, piano and I play a little bit of percussion; so those are my three things right now.

AC: Do you spin?
KO: Yeah, and I DJ as well. I got into scratching quite a bit when I was in college, so I was into the whole turntables thing, try to beat juggle, flares. I DJ out mostly in the city, one off events and sometimes I go out and DJ internationally, but, yeah, right now I’m just trying to focus on the live stuff.

AC: Do you play your instruments live in concerts?
KO: Well, actually for the last show, what we did was I incorporated a little bit of live keyboard and a little bit of live drumming, but something that I’ve always wanted to do was play some instruments and rap at the same time ’cause I’ve never seen anybody really do that. I’ve seen people sing, but not really rap, so that’s what I’m gonna be doing on my new show; just a little bit of that, and incorporate, I got a guitarist, I got a singer, and so we’re definitely bringing in like the live element to the live show, ’cause a lot of the stuff on my album is actually played out, it’s not samples, so it seems pretty natural to have live instruments.

AC: Out of all those instruments that you’re playing, which one are you enjoying playing the most?
KO: I’d say probably the keys. I’m not stellar player in any of the instruments, but when I do play the keys, it’s definitely fun when you can come up with a nice chord progression or some good solos, I’d say the keyboard.

AC: So you were talking about Primus, Red Hot Chili Peppers; what are some of your other musical influences and what are you listening to now?
KO: Man, I pretty much am influenced by everything from Mobb Deep in the early 90’s to John Mayer to Daft Punk, I listen to it all. Probably the only thing I don’t really get influenced by is country — I mean everybody says that, right — country or like folk, or something, or obviously classical music. But yeah, I listen to pretty much everything; like I grew up listening to really being into the early 90’s hip hop stuff, classic stuff.

AC: What was the first rap album you really got into?
KO: I’d say probably LL Cool J, Radio — I think that was the one. And then the BDP (Boogie Down Productions) stuff. So, yeah, BDP By All Means Necessary. And then for me, you know, I listened to that era when that came out, and then I went back to study other artists. Then, you know, from there, just expanded to Rare Groove and Soul and other related genres.

AC: So your initial album kind of made its break in Japan.
KO: Yeah.
AC: I’ve followed a number of hip-hop groups from Japan, but what would you say about the scene and the culture over there in the industry in terms of hip-hop?
KO: Well, definitely the culture plays a large roll, in the scene of hip hop over there because their culture, as you probably know, is very intense in terms of studying and breaking things down. I mean, when I was watching TV, and they were talking about, Indian Curry, I mean I was just watching from the hotel room and they were Japanese chefs, climbing barefoot on trees in India with the Indian guys there, to show this is how they do it, this is where they get it from, this is what it looks like and what it smells like, and they’re like breaking it down. I mean, that whole mentality is just kind of standard to me out there. They do that with hip-hop, and out there I learned more about music than I ever have in that short amount of time, ‘cause they know hella information, I mean, all the good music somehow just gets funneled over there and they have it at stores, the people who sell music are super knowledgeable. I basically discovered all these artists from the UK, from Europe, in other parts of Asia, even the States, out in Japan, you know. It’s really weird. I think because of that, they’re able to push the envelope a little bit. It’s definitely on another level out there, I think, in some ways.

AC: Did you pick up any Japanese hip-hop that you really liked while you were back there?
KO: DJ Mitsu is part of a group and I picked up their albums. I picked up a few instrumental albums out there. When I go out there, usually the labels will give me like a stack of CDs, so there are a couple CDs in there that are pretty dope. But yeah, definitely. I’m always getting new music while I’m out there.

AC: What’s been the most enjoyable part of the transition from web design and tech that you were doing to producing your own albums?
KO: Not having to listen to the boring meetings. I used to fall asleep in those meetings, you know. A lot of times I’d be at work, I’d be thinking about labels, music, I’d be stepping out very frequently to do maybe a press interview in the UK or whatever and since it’s international, you can’t miss that call, and so, you know, I gotta get up and go out and people probably started wondering why I was leaving so frequently. I still actually do a lot of web design now for my own stuff, so I haven’t strayed away from that too much. I hope to soon, but I don’t really miss the technical stuff that I need to learn, you know, just for that company; so now I can do whatever I need to do fix the public website or update the Kero One website or things like that.

AC: Have you retained or used anything from the job in actually getting your music heard?

KO: Well for sure in the sense those skills, I can apply to making websites, making them a little more functional, adding a little bit of interaction with it, like for example a mailing list, or something like that, whereas, you know, if I didn’t learn all that stuff, I’d probably be just a blogger or something, which is fine, but, for me, I’ve been able to take advantage of that. For example, I’ve pretty much configured our whole webstore on the website and now people can purchase things online. So, yeah, in that sense, that’s helped me a lot; so I definitely can’t ignore that.

AC: One of the lines I like from the new album is “wearing so many hats that your hair is concave.” So what’s been the hardest part of the scenario and trying to do it all for your label from rapping and producing your own music to being the label head?
KO: It’s definitely prioritizing your time. I had a PDA phone, which really kept me in check, but prioritizing time and figuring out where things need to be is probably the biggest challenge and now I have employees. Being able to stay on top and make sure that they’re being managed and they’re getting tasks done definitely takes up a lot of energy, but I think it’s definitely part of the grind, It’s a learning experience; I’ve learned a lot about the business. I’d say that another challenge is that I don’t want to take the business side to kind of supersede the creative aspects of my life, like the things I’m trying to do musically, I don’t want them to get pushed out of the picture, so lately with employees and things like that, it’s been helping out a lot, but there’s nothing without challenges.

AC: This whole album is full of really jazzy hip-hop, a lot of jazz influence on it; what was the approach that you used to make these songs and was your intent to go that heavy with the jazz? Was that something you wanted to do?

KO: You know, it’s really weird, I always get that comparison out and get told that it’s very jazzy and I guess I’m not ignorant to that fact, but I don’t actually say I’m gonna try to make it like this. I just usually try to go with what I like and just want to make something I enjoy. For some of the tracks, like “Love and Happiness,” which was produced by King Most, I mean, he just played me a bunch of beats, but when he played that one, that jumped out. I was like “Dude, that beat is ridiculous. I’m gonna have to add that.” So, you know, it wasn’t really a conscious thing to make it like that, but the other approach for this album was that, as opposed to Windmills, I wanted to give a little more diversity in terms of the tempos, the arrangements, I’m bringing in different Soul artists and features and just make it a little bit, I guess, less heavy. Because the first album, Windmills, was very personal and there were a lot of things on there that were very sexual. I mean this one, even though I put that in there, I also wanted to balance it out with something that’s a little fun, tracks like “Keep Pushin’” where you could have people dancing to it. I really wanted to keep it diverse.

AC: Your music sounds pretty complete in terms of the concepts that you have behind it, the musical ideas that you’re trying to bring into it. What are your thoughts, then, on the burgeoning remix and mash-up cultures?

KO: I’m really down with it, actually. As a DJ, I love finding music to remix or mash-up anything because I like to play songs that, even though they may be popular, ’cause they get people dancing, and they get people into the groove, it’s always nice to throw a curve ball at them, you know. I’m all about remixing stuff. I’ve done a few myself; I did a remix of Common’s “The Light.” DJ King Most, whom I worked with, we released some of his remixes for the DJs, and so it’s something that I’m definitely into playing. I don’t do that many in terms of, you know, taking well-known a cappellas and remixing them, but I do like projects here and there that are commissioned, I did a Talib Kweli remix and I’m working on a few Asian artists right now that I’m remixing, this group called Epik High.

AC: What do you think of making your stems available?
KO: Oh, for other people to remix.
Well, I have had a few a cappellas out there for people to remix, and I’ve gotten a few back. As far as stems, as in actual parts, not really, I’m not too into that. I feel like a remix should be like a regenerated or a totally new look at the beat and the project and the vocals. Otherwise, there’s no point to me.
AC: Between the record labels, the MP3s, the file sharing, where do you see music now, and where do you see there being a nice meeting place between consumer happiness and artist revenue?
KO: It always makes me a little, um…I don’t know, it’s like a mix between a chuckle and frustration when I hear people saying, on the blogs or whatnot, that “artists need the exposure and that’s why we’re gonna file share.” I mean, come on, that’s like complete BS. Honestly, for me, I’ll admit, I have downloaded illegally and when I have done that in the past, it’s just ‘cause you want the music, you know, it’s not any of the other stuff. I mean, it’s something that’s gonna be free and it’s gonna be in front of your face and most of the time, people will just take it. So, I don’t think it’s the people’s fault out here who want music; it’s the fault of the government and the regulations that aren’t being pushed appropriately on the internet.
For example, when we released Dream Talk, The Tones album, that released and it was at the top 50 of iTunes downloading, and then, a couple days later, all these blogs started showing up with the illegal download links for the albums and, in the dashboard you could see that the sales just plummeted. Right on that day, they just plummeted. And these kids, they’re hungry, and they’ve got mouths to feed, they’re trying to do music full time, so it really makes it tough. Of course we’ve got a team working on it on the security side, but it would definitely help, if and when these government regulations come into place that it kinda polices the activity out there, because, contrary to popular belief, artists do really get hurt by that. Maybe not a Kanye West, for example, but independent artists definitely don’t get to see that kind of return.
I think in that sense, I guess I could see the other side of the argument that, yeah, people have discovered a lot of great music through that as well. When I went to tour in Poland, I had people come up to me, and was like, “yeah, I’m sorry, we all downloaded your music illegally, but there’s no other way we can get it, we’re poor,” and all this stuff. Whether it’s true or not, they were there at the show and I see both sides. So, I think, back when albums were being sold for 10 dollars at Warehouse or whatever and there was nowhere else you could find that, I think a lot of people found out about those albums. I mean, when Nas or whatever came out in the 90’s to Berkeley, that show was packed, and it’s not because people got free music necessarily, it was just ‘cause they heard it on the radio and then they went and supported it and they got real’ into it, ‘cause really there was no real file sharing then. So, I think even with clamping down on illegal file sharing, things can still be really good, but we’ll have to see. We’ll have to see what happens; I really can’t predict it.
AC: Have you seen more of your revenues and artists from iTunes sales or from hardcopy CDs and shows
KO: I would say, probably from iTunes sales. CD sales have just dropped, like, pretty crazy. Though we still get a lot, you know, but it’s a lot slower.
AC: Have you started working on new songs already?
KO: No, I haven’t. I mean, I’ve been working on some remix projects, like I said, with the Korean group Epik High. I’m also mustering up some ideas on another project, but I haven’t actually started working on anything. I always like to release something and kinda reset and kinda figure out what I wanna do.
AC: So what’s up next for the Plug Label?
KO: Well obviously this album we’re gonna promote. We’re still promoting the Dream Talk album. I got a project comin’ up with this guy Green Tea, he does kinda like hip hop, kinda house beats. And then we got DJ King Most, who’s releasing a hip hop album with a bunch of guests. We’re gonna try to keep busy and really take it to that level of being an established label.
AC: How’d you connect with The Tones?
KO: Well The Tones, I actually heard about them on Myspace a while ago. I forget exactly how it happened, but we started chatting and then they had a couple tracks together, but not a full album. I liked what I heard; I mean, I knew that they had something special in terms of their sound, and so after a few chats, I signed ‘em and they basically simply got a full album together and then we went from there. And then we released that album in December!
AC: Yeah, that album’s good. It’s really good.
KO: Thanks. Yeah, I’m sure they’ll appreciate that. It’s interesting because I knew that, it’s definitely a good sound, I just didn’t know how impactful it would be in the hip hop community, ‘cause I guess a lot of people in the hip hop community really wanted to hear something like that. So, yeah, it’s pretty cool that they’ve been received that way.
AC: I think as pop hip hop goes further south in terms of quality, I think there’s gonna be even more of a backlash going the other way to find quality hip hop. Do you want Plug Label to be your side thing, and you’re doing music? Or do you envision Plug Label getting to a place where it’s up there with Stones Throw or Rhymesayers, or do you want to keep it small?
KO: I’d say I want to keep it small in the sense that everything that we put out is still hand-picked and not just to throw it out there, you know, to have a full release schedule. If we have to wait six months for a good album, then we’ll wait six months before we release it. I just feel like the more and more that we add to a catalogue and the more and more I compromise the vision of it musically, I feel like that’s where I’m gonna start losing interest in the label, and others will probably start losing interest because really, the problem I see right now is there’s too much information out there, you know, too much music, and I really wanna be able to kinda like consolidate that to people. That’s my vision, you know. So we’ll see what happens.

And then there are the loyal fans. Loyal fans are a unique breed of human. Loyal fans don’t just like, they love their favorite bands. These are the people who will fight a bouncer three times their size in an attempt to get on stage with their idol. They kiss their posters good night when they go to bed. They will follow a band around the country for months on tour. They would give anything to actually meet their favorite musician.

Loyal fans are pretty stoked about the things that are being made possible in this evolving world of music 2.0, where musicians and their fans are starting to interact, to connect. Not only can fans follow the daily lives of their favorite artists through tools like Twitter and Facebook and communicate with them and become part of a community, but now fans can support them financially. We’re not talking about buying CDs (i.e. giving money to record labels) here. We’re talking about giving cold hard cash directly to the artist, and thus enabling them to continue to create great music. There are various services out there that offer this, some of which we’ve covered previously.

Recently, we learned that a group of rising reggae artists, John Brown’s Body, is raising $50k for an overseas tour using a service called The Hector Fund, which designs and manages “Artistfunding” campaigns. Microfinancing music is not a new idea. President/Founder of The Hector Fund, Jake Brennan, says on music think tank’s blog “We don’t claim Artistfunding as an original idea… We’re simply Artistfunding agents. We offer this as a service to artists. We develop, host and market the campaigns for the artists and administer the fulfillment of purchased tangible goods and merch to their fans.”

The kids over at The Hector Fund facilitate more intimate relationships between musicians and their loyal fans. They have built a platform upon which both parties get something they want (cool perks) or need (money) in a way that is feasible for everyone. And they make it super easy for both sides by handling all the details.

What sorts of tangible goods and merch is JBB offering in exchange for cash love? Among other things, a weekend on the band’s tour bus, a permanent spot on the guest list, studio production time and much much more. As part of this promotion they are offering a free MP3 download of the previously unreleased song, “Sweeter,” here. Go grab it and have a listen. Then, on that same page you can check out the plethora of contribution levels – from $6 to $50,000 – and all the cool shit you get in return for helping them live their dream and go on tour abroad.

[Sidenote: Did you know you can remix their song "Zion Triad"? You should give it a shot.]

On her St. Pete Music Scene blog, Shannon B. writes “…this Foundation embodies and represents true love for and dedication to music. In my opinion, this is exactly the kind of thinking the music community needs.” Well, it is certainly a step in the right direction. Empowering musicians to work more independently and to connect directly with their fans is a beautiful thing. And we’ll likely see more organizations like The Hector Fund popping up in the near future.

Stay up to date with The Hector Fund by becoming a fan on Facebook.

If you haven’t heard yet, there is a phenomenon happening right now that warrants your immediate attention. King of the West Coast, Snoop Dogg, has teamed up with San Diego’s genre-bending Slightly Stoopid for a mind blowing collaboration. They’ve thrown modern reggae great (and son of Bob), Stephen Marley, and seedy pop newcomer, Mickey Avalon, into the mix too. What we have here folks is the Blazed and Confused Tour (don’t forget to become a fan on Facebook). Here’s a little sneak peek:

www.youtube.com/watch?v=GBwx4CN8oIg

Rick Florino of Artist Direct notes that at the Irvine show “Snoop closed off a fantastic set chanting ‘Peace and Love.’ There was something very ‘Woodstock’ about the whole set… There’s no segregation at a Snoop Dogg show and he delivers something for everybody. What’s more rock n’ roll than that?”

Each of these artists/groups has a unique sound and message, and yet their vibe and mindset is one and the same. Bob probably summed it up best with “One Love.”

As part of the tour, Slightly Stoopid is hosting a remix contest for their song 2AM, a summertime reggae classic that will sooth your soul! Slightly Stoopid has loaded the stems to 2AM into MixMatchMusic’s Remix Wizard, and now all you pro and amateur musicians (and even nonmusicians) have the chance to create your own kickass remix of the song and share it with the world.

You have two options for making a remix: you can download the stems for free and use any software you want; or you can click on the MixMaker button on the widget to make a remix in MixMatchMusic’s simple online music editor. If you’ve never experienced remixing before, or just want to see how 2AM was made, check out the MixMaker! Either way, make sure to you upload your remix to the widget so that others can listen to, vote on, and share it. The contest starts July 15, 2009 at 2:00 AM and ends August 21, 2009.

There will be ONE winner picked by Slightly Stoopid, who will receive:

A set of the new Slightly Stoopid branded headphones, an autographed Stoopid poster, 2 tickets to the next Slightly Stoopid concert in your area, a limited edition Slightly Stoopid branded glass pipe, CDs of Slightly Stoopid’s entire discography & Chronichitis vinyl, and the Slightly Stoopid Live in San Diego DVD! Also – the winning remix might be posted for streaming on Slightly Stoopid’s Website, MySpace, thesixtyone, and Facebook (subject to Slightly Stoopid’s approval). Not bad, eh?

To get your creative juices flowing, here’s the official video for 2 a.m. Roll yourself a blunt and have a look and a listen. Then, enter the Blazed and Confused at 2AM Remix Contest here.

www.youtube.com/watch?v=hFk5k3HG3MA

Luckily, although Sony “initially planned to call the machine ‘Soundabout’ in the United States and ‘Stowaway’ in Britain,” the term Walkman caught on quickly among consumers. In honor of the pesky little device that started it all, lets take a trip down memory road. For those among you who like to delve into model numbers and such minutiae, check out the Classic Walkman Museum.

My personal favorite was always the sporty yellow model. Remember that bad boy?

If the Walkman was the iPod’s predecessor, perhaps this commercial planted the seed for all those flashy iPod commercials.

www.youtube.com/watch?v=iO8FDPtN_8M

Words can’t convey how rad it was when they came out with a “cassette player as small as a cassette tape!” Want to know more about the how? These guys do a good job explaining how the technology evolved.

www.youtube.com/watch?v=V5I41PdAK0Y

Not into collecting vintage electronics or exploring historical perspectives like the young Mr. Campbell? How about using an ancient walkman to disguise an iPod and deter thieves?

Happy Birthday Mr. Walkman. We’ll always love you. Even when Apple puts your maker out of business. You have a very special place in our hearts, right next to Ferris Bueller, Fraggle Rock, and side ponytails.

Summer months are traditionally good ones for mega pop hits to patrol the radio airwaves, washing out last year’s music and replacing it with something fresh to dance to in the warm weather. May saw some of that, with the new Eminem album, Passion Pit and the Kid Cudi mixtapes. But as June comes to an end and we look towards July, it appears that more of that trend will be upon us shortly. While June’s iPod update didn’t match May’s in quantity, it had everything it needed in terms of quality. 67 songs, over 10 artists, multiple genres. Enjoy!

Black Eyed Peas, The E.N.D.: After “Boom Boom Pow” came out, the Black Eyed Peas ran it into the ground on radio stations, talk shows, award shows and clubs. In fact, as new and futuristic as the song sounded originally, I wouldn’t hesitate to say that it has been thoroughly played out at this point, and that was before the album dropped. While the album title stands for “Energy Never Dies,” I’d actually argue that it stands for the end of the Black Eyed Peas as we know them. When they first hit the scene in 1998 with Behind the Front, the Peas were an unheard of group making fresh hip-hop. The songs walked that line with hints and traces of pop, but for the most part stayed true to form until they were joined by Fergie in 2003 for their Elephunk release. This addition drew them further away from hip-hop, and now, on The E.N.D., all traces of the group the Peas were are gone. Hip-Hop now forms one of the most minute sections of their music, with pop, dance and electronic taking center stage. But it’s almost too much. Will.i.Am’s production is amazing, but also fails to bring any sort of coherent thread to the album. He has no problem proving he can do these various genres and mimic them well, but there seems to be no ability to integrate them into an album that makes sense together. For the most part, I wasn’t a fan as the album just tries to do more than it can, but “Meet Me Halfway,” utilizing a fantastic dance beat and actually showcasing Fergie sounding like a vintage Madonna, is a bit of 80s meets 2009 fantastica. Don’t Sleep On: “Rockin’ The Beat,” “One Tribe,” and “Meet Me Halfway.”

Camp Lo, Stone and Rob Caught on Tape: Camp Lo has had a rough time of it. After their 1997 release, Uptown Saturday Night, the possibilities for Camp Lo appeared limitless. Their flow was good, the beats were steady, and the retro 70s feel of their songs put them in a niche market of hip-hop of their own. The popularity was growing on college campuses, and then, nothing. While they’ve had a few releases since, they were sporadic and failed to capture the attention of listeners. They’ve now returned on a new label with Stone and Rob Caught on Tape, and the sound they bring with them is far different from what listeners of Uptown would expect. The beats are more current and the duo takes on a bit of a harder edge in comparison to the milky flow they used to use. While the long hiatus could have killed the style, Camp Lo has come out on this one slightly changed, but not showing the kind of disconnect from previous music that Black Eyed Peas have. Don’t Sleep On: “Diamond Crookz,” “Gotcha,” and “Ticket 4 2.”

k-os, Yes!: When the album begins with “Zambony,” k-os’s intent is clear. A female voice asks, “Do you have any idea of the chaos you have caused around here? Nobody knows what you’re doing!” To which a man responds, “That’s exactly the way I like it!” And if his musical career is any example, the anonymity, chaos and ability to make whatever music he wants is exactly what he wants. There are a lot of great unknown acts out there, but I don’t think there’s a single one with the kind of track record combined with anonymity that k-os has. For those that haven’t heard, k-os is from Trinidad by way of Canada, turned to vegetarianism by age 8 and was raised by parents who are Jehovah’s Witnesses. More importantly though, he’s released 4 studio albums, all fantastic, spanning numerous genres and styles, and yet he’s still not well known. In fact, he’s not even talked about. Funk, reggae, hip-hop, rock, dance, and R&B all play roles in his music, and Yes! finds him utilizing all of these styles to full and complete advantage. Through Exit, Joyful Rebellion, Atlantis – Hymns for Disco and now Yes! k-os never sells his style short, but doesn’t hesitate to use the things he enjoys. There’s auto-tune here, but not in the over-saturated style of so many artists, merely as a nod and inclusion of a new sound. What’s more is that the album is bundled with remixes of every song by various artists, offering two very distinct musical takes on every track. If you haven’t heard k-os yet, now’s the time. Don’t Sleep On: “Zambony,” “Burning Bridges,” and “I Wish I Knew Natalie Portman.”

Mos Def, The Ecstatic: It’s easy to forget, between the television appearances, the movie roles and his hosting duties that Mos Def has more roots in the music industry than anywhere else. However, he has yet to equal the early success he had on this front since he turned more attention to his screen endeavors. The Ecstatic finds Mos back in hip-hop after a nearly 3 year hiatus following his final record under contract for Geffen Records. And the break has seemed to help. This album seems a bit more grounded in the hip-hop that brought Mos Def to the masses, and less hooked on some of the musical diversions he’s entertained himself with lately. However, the distraction of film and television is evident here. The album seeks to do so much musically that it feels as if Mos is trying to make a CD that will fit in every genre of film or theatre he’s participated in. The result is a mish-mash of sounds that detract from his greatest strength: rapper and crafter of words. On the tracks here where Mos stays focused on the genre, the results are excellent, but in too many cases, he’s trying to bite off more than he can chew, making the album sound almost like a disjointed soundtrack to a movie rather than a full length album from a hip-hop artist three years in the making. While it’s a solid outing, and certainly closer to the mark than True Magic and The New Danger, it still fails to hit on all cylinders like Black on Both Sides. While I think it’s great that Mos Def wants to explore acting and other outlets in addition to hip-hop, his music is at its strongest when he leaves the theatrics out and concentrates on the microphone. Don’t Sleep On: “Quiet Dog,” “History (feat. Talib Kweli)” and “Priority.”

Throw Me the Statue, Creaturesque: Well, I can’t talk about this one yet because it’s not out. But I will say that I’ve heard it and I’m excited to tell y’all about it as soon as I’m allowed to review it.

White Rabbits, It’s Frightening: On the second album from this New York based Indie Rock band by way of Missouri, the sounds are crisp in comparison to the rest of the Indie scene, eschewing fuzz and static for cleaner lines and thumping drums. The guitar sounds here are clear, whether being used for gentle picking in “The Salesman (Tramp Life)” or to carry melody on the Badly Drawn Boy reminiscent “They Done Wrong/We Done Wrong.” The band sounds tight here, with consistent vocals, solid bass backing and drums that drive the songs from start to finish, all nicely sprinkled with piano. For those that like Indie Rock but are a bit tired of the lo-fi, static saturated recordings that have become the norm in the genre, the White Rabbits should provide a nice change of pace. Don’t Sleep On: “Percussion Gun,” “Rudie Fails,” and “They Done Wrong/We Done Wrong.”

For a notable single this month, check out 9:15’s “Just Above My Head.” Fantastic.

Well, what if you take not just one song, but rather an entire album and recreate it in a different genre? That is precisely what Easy Star Records has been up to. Take a look:

www.youtube.com/watch?v=b7q9lGRk_hQ

As mentioned above, in 2003 the Easy Star All-Stars released Dub Side of the Moon, a reggae tribute to Pink Floyd’s Dark Side of the Moon. It went on to become one of the most successful reggae albums of the 21st century and spent over 5 years on Billboard’s Top Reggae Chart. As if that wasn’t enough, they then tackled Radiohead’s OK Computer, putting out RadioDread, which spent 18 months on that same chart (and apparently earned some accolades from Radiohead themselves.) Notice anything that those two classic albums have in common? They are both considered (by some) to be concept albums.

Producer Michael Goldwasser, the musical wizard behind much of the All-Star magic says “We’ve focused on re-envisioning concept albums as reggae and it’s really important that the source material works as a whole and is not just a collection of songs. So, what better to take on next than the mother of all concept albums?” He was referring to the one and only Sgt. Pepper’s Lonely Hearts Club Band. If it’s been a while, here’s an interesting breakdown of the songs. And for the real fanatics among you, a little album art history.

Obviously it takes balls to cover the Beatles, let alone the album considered to be one of the most influential and greatest albums of all time. And yet, in April of 2009, the All-Star’s put out Easy Star’s Lonely Hearts Dub Band. The album features a number of reggae and dub greats including Steel Pulse, Matisyahu, Luciano, and Steel Pulse, along with the usual suspects – the usual suspects being a collection of some of the finest reggae musicians in the New York area.

What immediately stands out about this album, upon first listen, is how accurately they were able to preserve the vibe of each song. Though each song has been deftly crafted into a vibrant new reggae interpretation of its original, you can almost picture the Beatles nodding their heads in approval in the background because the emotion is the same.

Noteworthy tracks:

Lucy in the Sky with Diamonds – Frankie Paul’s haunting vocals and the psychedelic guitar and effects stand out, deliciously juxtaposed against the mellow dubbed out percussion and keys, giving this track a certain irresistible je ne sais quoi.

She’s Leaving Home – Singer Kirsty Rock’s mellifluous voice soars delicately above the more upbeat ska-infused high hat and brass section. The reggae style keys come and go, a couple of interesting instrumental breakdowns happen unexpectedly and overall the listener is left constantly wondering what’s next.

This album is unique to say the least. Check it out. And while you’re at it, follow the All-Stars on Twitter.

“The artist’s challenge is to convert casual fans into loyal fans, and loyal fans into paying customers,” said Charles Feinn, CEO and co-founder of music technology innovator MixMatchMusic. “Getting your music discovered just isn’t enough. Musicians have to engage and involve casual listeners in order to build deep and lasting connections with them, and to convert them to loyal fans. These connections are what drive sales of the concert tickets, band merchandise and CDs artists need to pay the rent and put gas in the van.”

According to Feinn and many other music industry observers, record labels play a smaller and smaller role in breaking new bands or even promoting signed bands. Record stores are disappearing and radio is less and less of a factor in promoting new music. And it’s hard for a new band to breakthrough amongst the millions of songs in the iTunes Store. It’s also true that music fans have changed, acclimated to the read/write web and the social interaction that comes with it, and looking for the same experience with music and the artists who create it.

“While the business part of the traditional music business is breaking down, music is alive and well and there is more music than ever,” said Feinn. “We’re on a mission to help keep music alive, and we’re doing so by helping artists forge deeper and more meaningful connections with fans.”

Feinn said a growing number of artists are turning to new Internet-based initiatives, such as the remix promotions pioneered by Nine Inch Nails and Radiohead, to help them engage with and connect with music fans.

“Involving fans in the creative process by encouraging them to remix and mash up a new song from the musical building blocks provided by the artist, is catching on as one of the best ways to make the artist – fan connection stronger,” he said.

Feinn said that more than 60 artists have launched remix promotions based on MixMatchMusic’s Remix Wizard, a simple-to-use widget that any fan with a broadband connection can use. Artists including Pepper and Zion I have loaded the building blocks of songs – the guitar, bass, keys, drums and other elements called stems, into customized versions of MixMatchMusic’s widget, and invited fans to remix the stems to create new sounds and songs with them. He said the company’s site has received more than half a million impressions since the beginning of the year, and more than 80 thousand plays of fan-created remixes.

Feinn said the Remix Wizard is a fan-friendly approach to the more complex remix technologies employed by Nine Inch Nails and Radiohead. Bands such as Pepper feature remixes submitted by fans on their sites and MySpace pages, and some artists even promise to incorporate especially imaginative fan-created interpretations of their music in future albums.

Feinn said the Remix Wizard is the first in a series of artist and fan friendly technologies from MixMatchMusic designed to forge even stronger and deeper connections.

“Music has the power to bring people together,” said Feinn. “It’s exciting and also humbling to know we’re playing a small part in making those connections happen, through our technology-based products and services that help musicians convert casual music fans into loyal fans, and loyal fans into paying customers.”

The music industry has become a bustling breeding ground for innovation, a sexy meeting place for creatives and entrepreneurs. Partnerships of any kind and every kind seem possible. Fusing together music, video, fashion, brands, technology, design, you name it… it’s all happening. Fashion and music obviously belong in bed together. (Much like sports and music have always had a flirtatious relationship). Trends in fashion have long been influenced by musicians and vice versa.

In recent years, we’ve seen interesting new models for music sharing, discovery, distribution, and consumption. Instead of relying on CD sales or online purchases, many bands have taken the creative road and explored new baths, e.g. bands giving out USB bracelets at a music festival with the live recording of their performance or Groove Armada’s PAP4 experiment.

Now there is the “Music Tee” by Invisible DJ and designer LnA, (which began as an attempt to create the perfect men’s tee for women but quickly became a celebrity favorite). This creative little project puts album art on the front of the T-shirt and a track list on the back. The shirt comes with a hang tag giving you a URL and a unique code to download all of the tracks listed on the back. Pretty clever, no? Have a listen to the eclectic new artists included in this project.

SanFran MusicTech Summit 1: Rockstars, Lawyers, Nerds and Me
SanFran MusicTech Summit 2: Guestlist Wish, Artist Activism, and Label Survival
SanFran MusicTech Summit 3: Albums Die, Social Media Kicks Ass, and Songs Find a Home

Now, on to summit #4.

In the second review above, I put in a request for some sort of attendee list (using the Web 2.0 Expo’s use of crowdvine as an example), thinking that this would facilitate more effective networking. Let’s be honest, tech people aren’t always the best networkers. Well thank you Brian for listening to the suggestion! This event saw the introduction of SFMT’s very own crowdvine page! I’m curious to know whether people found it useful?

Speaking of suggestions, musician Chris Stroffolino (also featured in the video below) thinks there is room for a panel on the “fostering of connections between the already established live music scenes in the Bay Area, and the major labels and web-distribution networks.” Perhaps we’ll see this topic discussed further in the future.

Like a nice red wine, this conference is clearly getting better with age. With its shiny new reputation and rapt audience, SFMT attracts a pleasing blend of big names in the music industry, Silicon Valley thought leaders, social media celebrities, and starving musicians. Although, as attendee Kwan Booth points out, the conference overall was noticeably “light skinned and testosterone heavy.” I’m not sure how the demographic breakdown compared to past SFMTs, but it is certainly a good point.

Let’s make a collective effort to change that, shall we? All you minority and female music tech geeks out there: get on it! Next time we want to see you there.

Early in the day, the tone was set when musician Matt Morris, the first artist off of Justin Timberlake’s label, Tennman Records, asked the audience to stop twittering, put down their iPhones and close their laptops. And then proceeded to lead an audience singalong, which he promised to record and post on YouTube. Ah, music 2.0… Here it is:

www.youtube.com/watch?v=V1MzsbfwYc0

That whole episode got me thinking about how busy we all are engaging with each other through technology all the time. So much so that we forget to engage with each other in real life. There we were, a room full of music fanatics watching a powerful new voice perform, and some of us were so busy writing witty tweets about the performance or sharing interesting facts about the performer, that we had to be reminded by the performer himself to pay attention!

Matt Morris also got some good face time in the NBC coverage of the event.

Whereas last time I focused on capturing the look and feel of the event through pictures, this time I went with video. All of the following footage was captured using one of those ghetto-fabulous flip minos and edited in iMovie.

www.youtube.com/watch?v=mti1EhNiJp4

Intead of reviewing topics covered, panelist cat fights, and the like, I want to provide a more haphazard organic insight into the experience. Here are a handful of tweets (search #sfmusictech on Twitter Search for more) that tell the story.

donald: Just posted my favorite takeaways from #sfmusictech http://is.gd/BxPF 8:41 PM May 19th

MattMorris: My SanFran trip: met some cool techies (#sfmusictech), ate some good chowder, & had a Twitter name-change (@MattMorrisFeed to @MattMorris). 7:44 AM May 20th

SoulMajestic: Attended #sfmusictech conference in San Francisco. Digital is ruling. Must dig our music into the social networks. 10:46 AM May 20th

hansveld: If you’re in a band or in artist management you really need to check out bandize.com and bandmetrics.com. Very useful services. #sfmusictech 10:24 PM May 18th

KISSmyBLAKarts: Is this why Spears signed to Pepsi @Boothism tip:coke does background checks on every member of every band before they license. #sfmusictech 5:45 PM May 18th

denverdan4life: The gloves are coming out. I hope we see a fist fight over the fact that labels slept at the wheel for almost 10 yrs. #sfmusictech 5:16 PM May 18th

Boothism: true story: preparation H wanted to license “Ring of Fire” for commercial. Fail. #sfmusictech 5:11 PM May 18th

SocialSound1982: “The music industry is the world’s biggest law firm” – Jim Griffin #sfmusictech 4:59 PM May 18th

Thanks to Brian and Shoshana for another great event and I look forward to seeing you all at the next one!

But that’s not all. He was a driving force behind Handsome Boy Modeling School, a hip-hop collaboration with Prince Paul that included guests such as Sean Lennon, Mike D of the Beastie Boys and Miho Hatori of Cibo Matto. He served as the producer for Kool Keith (Dr. Octagon) and DJ Qbert’s well-known album, Dr. Octagonecologyst. Add to that his credit as the main man behind Lovage, a collaboration between Kid Koala, Mike Patton of Faith No More and Jennifer Charles of Elysian Fields, and his full on production of Del the Funky Homosapien’s revolutionary concept album Deltron 3030 and you have one well established producer who has worked with some very big names.

Feeling left out because you haven’t gotten to collaborate with Dan the Automator? Fret not. For all you musicians and aspiring musicians, Dan the Automator has launched a remix contest for his 2009 remake of the Sugar Hill Gang’s hip-hop classic “Rapper’s Delight.” The new version features Domino and Casual (Hieroglyphics) and Charli 2Na from Jurassic 5. Simple to use from MixMatchMusic’s Remix Wizard, just download the stems to your computer and mix away. If you don’t have spiffy mixing software, worry not, as the Wizard allows you to remix on any computer through the web. The catch? The contest ends on Sunday the 14th, so you better get scratching!

Dan the Automator’s song here.

Remix Wizard for the contest here.

Take Hip-Hop for example. 75% of all hip-hop shows I have seen are garbage. Rather than fully rehearsing songs, artists will perform the first verse, maybe two of a song before launching into the next radio single. More often than not, the back-up singers are there because the rappers constantly forget lines and need someone to fill in the gaps for them. Furthermore, rather than put on a show that gets the crowd moving and dancing through sheer enjoyment of the music, most artists will constantly fall back on crowd gimmicks, “Put your hands in the air, wave them back and forth,” and other involvement tools of that nature, forgetting that if they rip the microphone, the audience will do what it feels, which is way more important than having them wave one finger in the air.

But Hip-Hop isn’t the only genre where live performances come up flat. Wide is the range of artists who just can’t translate themselves in a live setting in any way that resembles the studio work that they’ve patched together with the help of numerous technicians and producers. Songs come out unrehearsed, or the band is incapable of reproducing the sound. Even worse is when artists, dealing with personal excess or some sort of stage fright, get completely obliterated with substances on stage and turn into a mess by the end of their set. But who puts on the greatest live act? Is it the group that can seamlessly reproduce their album note for note, or the group that can take something stationary and make it into something much more on stage?

Take for example the Rolling Stones. They’ve been touring for around 40 years now, and I’ve seen them in concert twice. While the crowd is into it simply from a historical and pop standpoint, and I think the energy these guys give, even past their prime and middle age is solid, it doesn’t come off as anything I couldn’t hear by listening to an old recording of theirs. On the far extreme are groups like The String Cheese Incident and Phish, which jam and improv so much in their concerts that one is left to wonder if they even have a CD with tracks on it. But let’s not forget consistency. If you go see three shows by a group, a great group will give you three different shows that were all excellent. But some of the best artists happen to be inconsistent on stage. Take Del the Funky Homosapien for example. He might be one of the most talented lyricists and freestylers in rap, but all the times I’ve seen him, he’s hit or miss. Either he’s on that night and no one on the stage can come close, or he’s not and he fades into the background.

So what makes an incredible live band? In my mind, it needs to be a group that brings energy and presence to the stage. Anyone could get up and sing karaoke on a track, but can you bring that true sense of musician and celebrity to the set? Beyond energy and presence, the group needs to be well-rehearsed. A concert that ends up coming off as un-prepared as an elementary school talent show isn’t giving the fans what they paid to see. There needs to be set diversity (unless someone is doing a full album, but I’ll get to that later.) And finally, they need to be able to present their material in both studio form and a live, extended format.

And all of those things are a lot to live up to. When you consider the fact that these groups go on two month or more tours where they need to pull out all of those factors night in and night out, the type of money made touring starts to make sense. With these things in mind, here’s a list of some of my favorite groups to see live, what makes them great and what could make them better.

GZA: A member of the Wu-Tang Clan, GZA a.k.a. Genius is most known for his solo album Liquid Swords. Knowing this, GZA will, on occasion, do tours where he performs the entire album from start to finish. This is an example of an exception to the set diversity rule in that most people have come to see that entire album. When I saw GZA do this at the Independent and the sound glitched 5 seconds into the second track, he was so intent on giving the audience the full version performance that he had the DJ start over from track one. While his delivery and stage presence isn’t the greatest in this bunch of performers, his preparation and ability to go through an entire album in order is nothing short of impressive for a performer in a genre where most live acts shrink and cut their music as much as possible.

Blue Scholars: This rap duo out of Seattle performed at the same show as GZA and offered a stark contrast in what hip-hop performances can be without lowering the bar. Focusing on a diverse set list derived from their two albums, Blue Scholars brought more stage presence and energy to their set, getting the crowd involved through good music and verbatim vocals. Many rappers seem to forget this when in concert, but most fans know the words to their songs. If they don’t, or they try to change the words, the fans inevitably lose interest and focus. While GZA was flawless through the album, he lacked the same energy that the Scholars brought. This enthusiasm, combined with faithful representations of their work made them an excellent hip-hop show.

Zion I: Hands down the best performers I’ve seen in the hip-hop genre. What’s even better about this rap duo is that they’ve slowly progressed their stage presence. When I first saw them, they were a two man gig, beats and raps. However, as they’ve evolved their sound, they’ve evolved their show and now feature a live drummer, vocalist and keyboard player. They’ve been creating music for the last 10 years, and show incredible set diversity. They use material off their newest album to form the backbone of the show, while sprinkling in old favorites that keep the long-time fans happy. Their energy on set is supreme, with Zumbi rapping with every part of his body and Amp creating every imaginable sound. But more than other hip-hop acts, Zion I isn’t afraid to improvise. Both on beats and lyrics, every show has at least a portion of freestyle, and it doesn’t come out weak. While every hip-hop group I’ve seen has one or two of the characteristics of a good set, only Zion I brings them all together in a hip-hop show that feels more complete than the competition.

Béla Fleck and the Flecktones: This group is a wonder to see in concert. Between their wacky instrumentation (Banjo and Drumitar) and their incredible improv skills, no two concerts are ever the same, and every one is always amazing. But with the range of material they have, it can be hard for the new fan to get involved without knowing some of the songs. The group often does a good job of getting around this by introducing songs and making them accessible, but it can be a bit daunting. More importantly though, these four (Béla Fleck, Futureman, Vic Wooten and Jeff Coffin) are incredibly tight on their instruments, and unbelievably well rehearsed. They can feel the music as they play it, and the result is a palpable energy in the audience.

Dave Matthews Band: If there was ever a band that showed the power of concert revenue and touring in order to engage fans and enlarge a fan base, it’s this one. There’s a lot of back and forth on DMB. For starters, their live shows always pack an energetic crowd, and they always play longer set lists than most live acts (always over 2 hours.) Furthermore, there’s a great mix of songs that are played straight up as they appear on the album, and the improv songs that end up extending upwards of 20 minutes. This not only shows their ability to reproduce the album sound, but also the talent of the musicians that is sometimes constrained in studio recordings. But if there’s one drawback to this group live, it’s that the studio recordings have lost some of their luster in recent years, and the set lists are becoming slowly more filled with new material that is honestly a bit weak. The band doesn’t seem to know this though, putting new songs that sound like shadows of their former creators next to amazing catalog songs that show the band as they were in their prime. It is this drawback, the inclusion of too much new music, that remains this group’s one fault live. It should also be noted that the group tours more than almost any other, and has consistently set records for concert revenue.

Radiohead: Where the Flecktones might improv too much, and Dave Matthews Band relies on old material too little, it is my firm opinion that Radiohead does their shows just right. Old material and new material all find their home in a Radiohead set, and pieces of studio coexist with pieces of improv, demonstrating a remarkably well-rounded band. Radiohead routinely employs some of the most advanced lighting systems in their stage show, bringing both visual and aural entertainment with the price of admission. The Flecktones let their chops do the talking for them, Dave Matthews Band likes to let the Dave speak for them, but Thom Yorke and Radiohead prefer the method of pure, unadulterated energy. Every member of the band is fully engaged, and their energy comes out in their instruments. Old cuts sound re-booted and the new songs rip with electricity, and the preparation of it all oozes through the crowd. In short, when it comes to all of the factors that make a live performance, Radiohead manages to find and balance the important parts of all of them.

In the end though, every fan has a different moment of enjoyment in a live set, and a different set of standards that they hold their bands up to. Some will be happy as long as they play every radio single, while others won’t be happy unless they hear that one song from an album five years ago. Some fans don’t want to know what’s coming next, while others are bored if an improv goes on too long. One thing is certain: it’s only when musical ability, preparation, energy and presence come together on stage that a performance transcends the idea of “concert” and fully realizes the ideal of “live act.”

Today, thanks to lots of Twitter buzz, you may have noticed that it’s National Running Day… And, incidentally, National Fist Bump Day, which is all about “knockin’ knuckles for knchange.” It might just be the next great American holiday. Wondering about the origin of the First Bump? See below:

www.youtube.com/watch?v=GzngAPML2zI

We can still give Obama most of the credit though…

In honor of National Running Day, get out there and go for a run today (even a jog around the block) to show your support for building a healthier, happier world. A world filled with music, sports, and respect.

Regular running too boring for you? Ever heard of free running? Here’s a good example:

www.youtube.com/watch?v=WEeqHj3Nj2c

Respek! (Thanks, Ali G.)

Ok so, for the sake of transparency I’ll admit that I am not nearly as anti-AI as many of my cohorts. I can sit totally riveted through an entire two hour show no problem. (Just as easily as I can sit through Dancing With The Stars or So You Think You Can Dance or pretty much any other performance-related competition). But alas, I did not. So I dare not speak with any sort of authority on the matter. Nor have I watched the show this season, other than a clip here and there.

That said, let’s examine some of the facts.

The (gasp!) underdog wins and jaws drop around the world. Who knew? Despite the runner up’s consistent praise from the judges, his ambiguous androgynous glam rock sex pot appeal, his made-for-stardom stage presence, and his exceedingly obvious popularity, when it came down to it the voters went with the safe, boy-next-door, I am Jack Johnson/John Mayer/[insert any saccharine-laden male pop artist here], humble country boy. What does that say about television? About America (at least as represented by AI voters)? About the state of pop music today? About the ability of our nation to embrace a sassy, androgynous individualist?

Well, regardless of what it says about the political/musical/social/moral climate of the country, the climate of American Idol viewership is, in no uncertain terms, cooling. Wednesday night’s episode was the lowest results show rating ever apparently. Perhaps AI has passed its prime. Shall it go out on a still fairly high high note? Or should it keep on truckin as long as there are enough viewers watching to keep the money-making machine and all its sponsors in business?

For those of you reading this who also, somewhere along the line, became fans of runner-up Adam Lambert, we naturally have to wonder what is next in store for him? I doubt he’d have any trouble shimmying off the Idol stage and right into the arms of a record label ready to lap up his every ripple of stardom (all the while molding him into what they think will sell). Or maybe he’ll do something really unique and different? (Afterall, he is an individualist…) Personally I’m picturing some kind of cross between Scissor Sisters, KISS, Lady Gaga, Billy Idol and David Bowie…

I sent out a quote yesterday and was surprised to see a Twitter follower I had conversed with many times on a variety of subjects unfollow me as a result. As I had blocked out the profanity in the lyric, I was curious as to what prompted the disconnect. Her response when I asked what happened was:

“I didn’t want to read misogynistic rap quotes on my Twitter, like I don’t get those messages everywhere else. ”

A pretty harsh thing for me to hear, especially given that I try to take a good deal of care in acknowledging that my audience comes from all backgrounds and walks of life and I like to be, unless consciously trying to be otherwise, non-offensive to the widest cross-section possible. I think what I should start with first, when about to engage in a discussion of this extent, is a simple definition… let’s look at the accusation of the quote:

Misogyny: hatred, dislike or mistrust of women
Misogynist: a man who hates women

At this point, you must be wondering what kind of filthy, horrendous, patriarchal and utterly degrading line I must have sent out. Surely something along the lines of the song that I love to hate, “superman dat ho” or the massively inappropriate and inescapable club track “Lollipop.” These are songs that show some serious hatred and lack of respect for women. The quote:

“Life’s not a bitch, life is a beautiful woman, you only call her a bitch ’cause she wouldn’t let you get that p***y.” – Aesop Rock

And it got me to thinking… what about this quote is misogynistic? For starters, the quote isn’t about a woman or women at all. The lyric is based on the popular metaphor, “Life’s a bitch.” Now, the argument can certainly be made (and I would agree) that this popular metaphor is misogynistic. It’s a colloquialism used to equate the negative parts of life with a derogatory term for women derived from the noun for a female dog. This is, of course, if you choose to take the word literally. Some would argue that the movement to slang of the term (see “bitchin’” as a good thing) softens that blow, but for the purpose of this analysis, we’ll assume the harsher meaning is implied.

So to start we have a misogynistic metaphor for life as the basis of the lyric. It’s a negative and pessimistic metaphor, but one could argue that in the context it is most often used, it looks more spitefully towards life than towards women. Of course, going back to the “harsher meaning is implied” baseline, the implication would be that the phrase is hateful to both life and women equally.

However, in the quoted lyric, the misogynistic (i.e. hateful) message of the metaphor is flipped. Aesop in this line is not saying life is a bitch, he’s saying the exact opposite: that “life is a beautiful woman.” In the song, his anger is reserved for those that don’t treat life with the respect it deserves, and therefore by extension of the lyric, the respect he feels women deserve. He mentions “the result’s a lowlife counting on one hand what he’s accomplished,” and his greatest disdain comes at the end when he’s asked by someone who hasn’t seized their life if he has seen their “little lost passions” and he responds, “yeah, but only when I peddle past ‘em.” In these lyrics, Aesop is hateful not to women, but to those who disrespect their life enough to call it a misogynist term.

Of course, we have to look at the full quote as my reader saw it, and it does end with “she wouldn’t let you get that p***y.” I’ll point out here that in my quotation, I did and continue to block out the majority of that word as I recognize it as one that can be felt and interpreted in a pejorative context. Were I to have no sensitivity to the use of the word, I would have written it out. While it is simply street slang for “vagina,” it does have a derogatory connotation that was clearly recognized in the censoring. The intent of the use of the term becomes the question, and for that it is a case of context.

Were the lyrics to be referencing a woman or sex, the word would most certainly be misogynistic in value. However, the word here is tied to the earlier metaphor and in this case used to denote the joys and pleasures of life to someone who is complaining of their failure to achieve and experience them. At this point, it becomes a question of an individual’s personal feelings towards the word, but also more importantly their feelings towards the context and how they interpret the author’s use. The thought that gnaws at my brain is whether this person read and understood the quote as Aesop Rock meant it, or if simply seeing that word was enough to cloud the meaning of the rest of the quote for her.

It also brings to mind the question of Twitterability. When limited to 140 characters, is it smarter to stray away from something that takes too much explanation? Keep in mind, in order to respond to the accusation of misogyny I had to step far outside 140 so I didn’t come off as disrespectful of her concern and opinion. “All due respect, but I think you’re wrong,” isn’t the path to a clear and open communiqué. The quote, especially when coupled with the chorus of “All I ever wanted was to pick apart the day/put the pieces back together my way,” has always left me feeling hopeful, respectful and fervently energetic towards life.

Would the quote have made more sense and been therefore less offensive had the entire stanza gone out?

“Life’s not a bitch, life is a beautiful woman,
you only call her a bitch ’cause she wouldn’t let you get that p***y -
Maybe she didn’t feel y’all shared any similar interests,
or maybe you’re just an asshole who couldn’t sweet talk the princess.”

With the next two lines, the before ambiguous intent of the original quote becomes more clear. By addressing the person who is calling life a bitch as an “asshole who couldn’t sweet talk the princess,” the entire context of the p-word is altered. Not only is life a beautiful woman, but in the second portion life gets upgraded to princess. Revered as such (again – life, not women – must remember we’re talking metaphor here), that the asshole would set such a crass, base and lustful goal devoid of any real commitment is in the end disrespectful only to himself because it is the foundation of his personal failure. The lack of commitment is furthered by the “sweet talk” nature employed, rather than a serious and respectful approach. While the metaphor is life as female, if one were to want to examine them in the context of relationships, my analysis would be that Aesop Rock here is promoting a respectful and thoughtful approach rather than the commonly held hip-hop view of women as objects.

Unfortunately, a simple breakdown of that stanza and the reasons why I don’t feel it should be taken as misogynistic may only scratch the surface of this reader’s reaction. It is a direct interpretation of the words and the way I analyze their meaning within the song, grammatically and metaphorically, as ones that do not promote hatred of women. While this is literal and I believe to be analytically correct, it does not take into account the entirety of my education and therefore the possible reason this quote might have been viewed negatively by my reader. In the larger picture of Feminist theory, it could be the very personification of Life as female, thereby ascribing gender, that my reader read as misogyny.

Within a language construct framed by patriarchy where gender is indoctrinated in the way we learn to speak, delving to the deeper reading of the basic articles can be beyond the thought of some. But it’s there, this grammatical gender divide, every day, from the things we teach children to the way we address our possessions. Take for example Mother Nature and Father Time. Or simply the way someone talks about a car saying, “She’s a beauty.” A car is an object and yet is often referred to as a female object.

I’m not bringing this up to get into a drawn out explanation of how the very influential nature of gender within the English language helps further shape and extend ideas of patriarchy (which it does.) I bring it up merely to demonstrate that even if the quote is taken as a positive description of life and the respect that it deserves in the form of a “beautiful woman” and “princess” as opposed to being viewed as “bitch,” another perspective found in Feminist theory would view it as, at the least questionable, and on the other end despicable, that life needed to be tagged with the gender to begin with.

Finally, I’m left to wonder whether, knowing all of this, and recognizing that I had thought it out to such an extent, this particular person would have still unfollowed me. Would the recognition of the censorship and perspective that I take all of these theories into account brought deeper thought about what those 140 characters contained? Who knows. But I’m glad it got me thinking this evening. I hope it did the same for you. And maybe, just maybe, upon depth and analysis added to the quote, I might even convince my lost reader to follow me once more.

One thing did sting… the passing off of Aesop’s lyrics as rap. Of course, while Aesop Rock is certainly of the rap and hip-hop genres, I think most people would agree that his lyrics have more in common with poetry than what you expect to hear on a rap album. Here are the lyrics to “Daylight.”

“Put one up for shackle-me-not clean logic procreation.
I did not invent the wheel I was the crooked spoke adjacent,
While the triple sixers lassos keep angels roped in the basement,
I walk the block with a halo on a stick poking your patience.
Y’all catch a 30 second flash visual
Dirty cooperative med platoon bloom head-trip split ridiculous
Fathom the splicing of first generation fuck up with trickle down anti-hero smack. Kraken.
I pace me game for zero hour completion cretin, splash.
Duke of early retirement picket dream,
American nightmare hogging the screen.
I’ll hold the door open so you can stumble in if you’d stop following me ’round the jungle gym.
Now it’s honor; and I spell it with the ‘H’ I stole from ‘heritage’
Merit crutched on the wretched refuse of my teaming resonance.
I promise,
Tempest tossed bread with a bleeding conscience
See, the creed accents responsive but my spores divorced the wattage.
And I’m sleeping now (Wow!)
Yeah the settlers laugh…
you won’t be laughing when your covered wagons crash,
you won’t be laughing when the buzzards drag your brother’s flag to rags,
you won’t be laughing when your front lawn’s spangled with epitaphs,
you won’t be laughing.
And I’ll hang my boots to rest when I’m impressed ,
so I triple knot ‘em and forgot ‘em,
His origami dream is beautiful but man those wings will never leave the ground,
without a feather and a lottery ticket, now settle down.

All I ever wanted was to pick apart the day, put the pieces back together my way.

Slacker bound intimate tabloid headline with a pulse shimmy ‘cross the centerfold,
Enter dead time engulfed; divvy crumbs for the better souls,
When 7 deadly stains adhere the blame to crystal conscience,
the result’s a lowlife counting on one hand what he’s accomplished.
Link me to activism chain, activate street sweep,
Plug deteriorating Zen up in pen dragon
I hock spores coursed by the morbid spreading of madmen (Alley Gospel)
Sinking your Lincoln log cabin and Charlie Chaplin waddle
I could -
Zig, Zag, and Zig ‘em again before the badge gleam sparked in my brick wall windows,
Another thick installment of one night in Gotham without the wretched
‘Houston we have a problem,’
Attached to the festive batch of city goblins
Who split holiday freaks on a box cut cinema high road bellow;
head gripped watch red bricks turn yellow.
Sorta similar to most backbones at camp Icarus
where all fiddler crabs congregate and get pampered for bickering.
Life’s not a bitch, life is a beautiful woman,
you only call her a bitch ’cause she wouldn’t let you get that p***y.
Maybe she didn’t feel y’all shared any similar interests,
or maybe you’re just the asshole who couldn’t sweet talk the princess.
Kiss the speaker wire,
Peter pacifism peggin’ threshold
Stomach full of halo kibbles,
Wingspan cast black upon vigils,
Here to duck hunt ticker tape vision and pick apart the pixels.
I got a friend of polar nature, and it’s all peace
You and I seek similar stars but can’t sit at the same feast
Metal captain
This cat is asking if I seen his little lost passions,
I told him ‘yeah, but only when I peddled past ‘em.’

www.youtube.com/watch?v=oC4FAyg64OI

The finalists , who hail from 30 countries, six continents, and play 26 different instruments, played last night at Carnegie Hall. See Act One below:

www.youtube.com/watch?v=ueJcRmfweSM

There is now a new answer to the question “how do you get to Carnegie Hall?” Upload, upload, upload. Despite the short amount of rehearsal time, the group was was placed among the 10 most inspiring orchestras and praised for “for democratising classical music on a global scale, making it truly all-inclusive.”

First of all, I arrived at the Miami Beach Resort and Spa after a long day of travel to be greeted by tons of Red Bull, DJs, complimentary Alize, digital music & DJ influenced displays and friendly conference workers dancing and registering everyone into the event. As soon as I walked in I knew this was going to be a long yet very fun week. I received my WMC complimentary bag that was full of fliers promoting events, DJ and music magazines, a copy of The List and condoms. Gives you a great idea of how things go down during WMC week which I so brilliantly named after seeing the condoms, “F+ck Fest ‘09″. The resort is on the beach and has a very large pool area so I went to check it out. There was a stage set up, several chicks in bikinis and hooker heels, a DJ on stage getting everyone pumped up, a bar, deck and beach. Beautiful. I got a drink and instantly started schmoozing.

The 2nd day was the Digital Distribution panel where yours truly was representing the one and only, MixMatchMusic. I was SUPER nervous. All the heavy hitters were sitting on the panel as well. Juno, IODA, Beatport, Groove Media, Jamvana, Symphonic, Broken Records, Mubito and us! The panel was a huge success and packed to the brim, standing room only. All the panels were interesting, informative and well worth the time.

There were 2 hot spots this past week. One was Remix Hotel hosted by Beatport. The Remix Hotel events were held at The National. It’s literally in the heart of all of the most popular hotels and party spots in town. The pool was inundated with people partying in their swim suits and DJs spinning from overlooking balconies. Just beyond the pool was a large stage hosting DJs all weekend amongst palm trees and bars. Just beyond there was immediate beach access. It was a week long mega party.

What I believe to be the second biggest spot was the Fontainebleau. Even though it is a bit off the beaten path… the place was SWAMPED every day with partygoers. Some nights the door was as high as $80 a head! All day Thursday they had a crazy pool party hosted by Bacardi. It was open bar and DJ Jazzy Jeff was on the 1’s and 2’s. Unreal. Pic below.

Then… there was Ultra Fest. Oy! Add teenagers with glow sticks here. The line up was insane and the actual festival itself… ran beautifully. Considering how many people were there, I never felt like I had to fight for a bathroom, food, space or my life (which all contributed to an unfortunately horrific experience that I had at Outsidelands Festival last summer). The only thing is that it was too loud! I’m not a grumpy old person who doesn’t like music and is making a blanket statemement here. Honestly, the loudest event I’ve ever been to. My friends texted me before I arrived and pleaded me to buy ear plugs. In the cab on the way to the festival we could feel the bass from a mile away. LOUD!

As stated before, I’m not a techno/electro queen. Glow sticks just aren’t my thing anymore and there was a lot of that going on. Honestly, there were moments I had to slap myself and remember that it wasn’t 1999. I was genuinely looking forward to the Ting Tings, Black Eyed Peas, Perry Ferrel and Bloc Party sets (who didn’t show!!!). Surprisingly enough, I did learn about a drum and bass group that I can definitely get down with. Pendulum was incredible. I had heard of them before but never really understood the magnitude of their awesomeness. They’re metal meets drum and bass. Way cool. A metal band with a DJ. Talk about MixMatching!! Their concert was amazing, full of energy and it was nice seeing instruments on stage!! It’s hard to go stage to stage, watch a new DJ and really get into it. I’m so happy to have seen Pendulum… I now have a new band to follow. Also, props to David Guetta. His set was pretty impressive as well.

Overall, to put it into 2 words… I’m exhausted! It’s a full week of keeping up on where the best parties are, moving your tush event to event, meeting and schmoozing with industry peep, being on your best behavior when necessary and using as much as the day and night as possible. Dearest WMC… there is only so much going to bed at 6am with techno in my head and waking up at 11am to a techno party at your hotel that one person can handle. I think I’m going to take a nap now… for a week! Can’t wait till next year.

March has brought me some fantastic new cuts, and several blasts from the past that I hadn’t heard before, making them new to me. I will say that I downloaded The Jackson’s “Blame it On the Boogie” which is simply sublime. But through 56 new songs, including an album that won’t be released until next month, March was good for music. I’m almost sad to see it end, until I remember that once it does, I get to start all over again with April…

Dessa, False Hopes: Released in 2005, False Hopes is a 5 song EP from Dessa (@dessadarling) of Doomtree. Why write about a 2005 release as “new music?” Well, have you given this EP a listen yet? While short in length, this EP is huge on style and poignant, introspective lyrics against musically gripping backdrops. “551″ looks at an addictive and damaging relationship over a dark beat laced with piano. Throughout the album, Dessa mixes her vocal talent with her rapping and slam poetry background to great effect. “Mineshaft” utilizes an urgent string backing and heavy drum beat to accentuate the sense of loss in the song. Many of the lyrics focus on a central theme of personal loss (“The list of things I used to be is longer than the list of things I am,” “I lost an octave to the Camel Lights”) and they’re delivered with such intensity that her personal experiences become visceral for the listener. “Kites” delivers an eerie underwater feeling that brings to mind the melancholy feeling I first heard on listening to Atmosphere’s “God’s Bathroom Floor.” Through just 5 solo songs and her contributions to Doomtree, Dessa rivals P.O.S. in her passion and creativity on this album, and one can only hope that her poetry, lyrics and music gain the public recognition that they deserve. Don’t Sleep On: “Mineshaft,” “551,” “Kites.”

Kero One, Early Believers: This man does it all out of his self-run label, Plug, in the Bay Area. DIY in every sense of the word, Kero One plays his own instruments, makes his own beats, writes his own lyrics, produces and mixes his own songs and then created a label to self-distribute. For the full review of his sophomore release, Early Believers, set to drop April 7th, click here. Don’t Sleep On: “This Life Ain’t Mine,” “Welcome to the Bay,” and “On and On.”

N.A.S.A., The Spirit of Apollo: The idea behind this collaboration album is bringing North American hip-hop together with South American beats and influences to create a cultural mash-up album with global appeal. And for the most part, the odd pairings of guest artists along with the sample heavy and culturally defiant music does the trick. As hip-hop laced with world music continues to gain traction on radio airwaves and popularity among listeners, it comes as no surprise that artists with a broad fan base such as Kanye West, Tom Waits and George Clinton were willing to contribute. Other international artists got in on the act too, with Santogold, Lykke Li and Seu Jorge joining the fray.

If there’s one drawback to this album, it’s that some of the songs come off as too packaged, relying more on the featured names than on the music itself. “Spacious Thoughts” featuring Tom Waits and Kool Keith is interesting, but forces too much of a juxtaposition between the rapper and the singer, leaving the transition from verse to chorus feeling fractured. If you’re into heavy, crunchy dance tracks, “Whachadoin?” feat. Spank Rock, M.I.A., Santogold and Nick Zinner is dense with bass and electronic flourishes, but a bit repetitive. Of course, where the songs are on, they’re on. DJ Qbert and Del tha Funkee Homosapien rip “Samba Soul,” the beat perfectly capturing Del’s sense of pace and timing, and “Gifted,” the track with Kanye, Lykke Li and Santogold has almost instant club appeal with grimy effects offset by a starry and airy video game tone sequence in the background. For the most part, N.A.S.A. plays like a who’s who of guest stars where the sum total of the music falls short of the artists involved, but on a handful of songs, the desire for North to meet South in interesting ways comes through. Don’t Sleep On: “Samba Soul” featuring Del Tha Funkee Homosapien and DJ Qbert, “Money” featuring David Byrne, Chuck D, Ras Congo, Seu Jorge and Z-Trip, and “Gifted” featuring Kanye West, Lykke Li and Santogold.

The Pains of Being Pure At Heart, The Pains of Being Pure At Heart: After a 2007 EP release, PoBP@H released this debut self-titled effort in February on Slumberland records. The initial offering finds the group exploring the various genres of Indie Rock, Shoegaze and Sugar Punk and the spaces between them. The band utilizes a variety of sounds to evoke different moods, not shying away from using both electric and acoustic guitars depending on the song, and descending into lo-fi static where necessary. The lyrics seem less important to the songs than the contribution the singing melody lends the tunes and the drums remain consistent throughout to lend the backbone to a group that alternates between sulking and exulting. In some places, 80’s influences sneak through, “The Tenure Itch” being a song that could have easily made the Donnie Darko soundtrack. But whether they’re soft or hard, The Pains of Being Pure at Heart remain effusive in their energy, bringing a sense of urgency and drive to every song that keeps the album moving. Don’t Sleep On: “Stay Alive,” “This Love is F*****g Right!” and “A Teenager in Love.”

Indiefeed Hip-Hop: Dirt E. Dutch from Indiefeed (@dutchman) brought out some more stellar cuts this month, but one of my favorite, Dutch’s “Welcome to the World Kayla Vivien!” is a smooth and mellow instrumental affair to celebrate the birth of his daughter that was actually put out in February. Finale’s Black Milk remixed track “One Man Show” moves with low-end bass touches and high-end electronic agility while B Real’s “Don’t You Dare Laugh” uses an interesting interpolation of Suzanne Vega’s “Tom’s Diner.” All in all, a positive showing this month.

The next few months are looking solid for new music releases, so keep it tuned.

When Kero One released his debut album Windmills of the Soul, he had no backing and no name recognition to speak of. The album’s success came about through his persistent work to get it heard which resulted in it becoming a hit in Japan first, a humorous twist for a Korean DIY hip-hopper born and raised in the San Francisco Bay Area. Through this success, he has managed to remain independent, starting Plug Label, releasing The Tones’ debut album and doing end-to-end production on his sophomore release Early Believers.

It is this spirit and energy that infuses Early Believers with an unfettered sense of optimism and musical joy. From the instrumentation to the lyrics, the album is unmistakably a complete work by a focused artist. The music is consistent and full, utilizing both hip-hop and jazz influences, while the lyrics are often personal and focused on a specific story. The marriage between Kero’s thoughts and his beats serve to offer an album that never feels forced or out of place. Unlike some current hip-hop albums that feel like the goal is musical shock for shock’s sake, Kero One never tries to do too much or move too far out of his range. On the opening track “Welcome to the Bay,” Kero raps about the pros and cons of the area where he grew up over an easy synth and fresh beat produced by King Most. Jacqueline Marie provides the chorus about the mentality of never leaving the bay for a piece that is heartfelt and unmistakably San Francisco.

“When the Sunshine Comes” is an easy, sunny day melody. The pace and mood of this song seem to be the best fit for Kero’s vocals, letting him sit back and rap without tempo pressure. The smooth delivery of tongue twisters is unhurried enough that it doesn’t make the listener feel stressed that the words won’t come out. This track gives way to “Keep Pushin’,” a much more up-tempo track that lyrically resembles something Kanye might have produced, with a little more pop to it. The fusion of jazz and a glitchy stop-and-go guitar/handclap back and forth brought to mind edIT’s “Crunk de Gaulle” off Certified Air Raid material. On his “I’m better off single” track, “Let’s Just Be Friends,” Kero brings a sing-along melody to the chorus (performed by Tuomo) and manages to make his desire to stay single sound happy and upbeat. The album then moves into Latin Jazz influences on “Bossa Soundcheck,” where Kero displays the keyboard and piano education he was brought up on. Sounding like it would be best heard in a dimly lit lounge atmosphere, Kero manages to make a hip-hop song that would fool non-hip-hop fans into listening and enjoying.

A solid feature of Kero One’s music is that he doesn’t sacrifice his choruses like most contemporary hip-hop and rap acts have done to get radio air-play. There’s no, “she made us drinks to drink, we drunk them, got drunk” fillers here. The choruses are integral parts of the overall whole, demonstrated again through Tuomo’s easy delivery on “Love and Happiness,” bringing to mind some of the better work done with Codany Holiday on Zion I’s latest album. This is the second King Most produced track on the album, and together they make the only two not produced by Kero himself. In “Stay on the Grind” Kero raps about the difficulties and rewards of choosing the DIY route, and just when you thought the whole album would be hip-hop, “A Song for Sabrina” shows off the instrumental prowess in a hip-hop/jazz/funk fusion track that includes Vince Czekus on bass and electric guitar.

In the most poignant and introspective track on the album, “This Life Ain’t Mine,” Kero uses an easy and straight-forward hip-hop track to back an autobiographical story about his life and entry into the hip-hop career, looking at his choices in friends and religion. The easy keys sprinkle melodies over “I Never Thought That We” as Kero looks at his unlikely and unpredictable path from his parents’ wishes to his chosen career. And, without missing a step, the album ends on a Kero One exclusive instrumental, “On and On,” which lets the album fade out in a jazzy way, reminding the listener of the progression of the album as a whole, and that it wasn’t just rap or hip-hop you were listening to.

An easy listen, Kero One’s Early Believers takes chill to the next level at every step. Gone from this album are the stereotypes that you need raps about money and women, pop-induced repetitive hooks and coarse language to produce a solid hip-hop outing. Instead, Kero relies on excellent production, live instrumentation and honest lyrics from his point of view to make an album that flows from start to finish and will most likely end the year in more than a few top ten lists. While it isn’t edgy or controversial, and some listeners will harp on a lack of perceived street credibility, Early Believers reminds us that hip-hop doesn’t need to be any of those things to be fun. Early Believers will be available from Plug Label on April 7th. Check back here for our exclusive interview with Kero One.

Social media has certainly lent itself to such aims. But Twitter, MySpace, blogs, Facebook, and all the other myriad tools out there don’t necessarily guarantee success. You know what TOTALLY helps though? A viral video. Soooo…. how does one make a video viral? It’s pretty freakin hard as it turns out. Some of the successful ones out there were secretly promoted by companies hired to ensure virality. Some just got lucky. And some are really just… That. Good. Kutiman’s ThruYou project is one of the those.

Kutiman, an Israeli artist who grew up on jazz and later became enamored with genres like funk, reggae, and afrobeat (especially that of the Nigerian star, Fela Kuti), managed to stitch together all the proper ingredients for a very clever, and quite viral, video. He spliced and diced together all sorts of random content exclusively from YouTube (um, can we say long tail?) Not only did the result not suck, it was actually really good. The songs are solid and the video editing is slick and interesting. Perhaps Kutiman did kill the video star… See how did it here.

There are 7 tracks, all well worth a gander. Here’s my favorite:

www.youtube.com/watch?v=QAvS0pc9NIw

Actually it’s a tie between that one and this one:

www.youtube.com/watch?v=vch-Z9ccHTk

Pretty sweet, right?

www.youtube.com/watch?v=ppTjgLiWi0s

www.youtube.com/watch?v=nQtAngiqUKE

You’ve uploaded your stems, been collaborating with others, publishing your music on MixMatchMusic… things are going well! So what else can you do to get noticed? Have you ever attended an open mic? What? You don’t know where to go? No worries.

Openmic.us, like MixMatch, is dedicated to helping indie musicians find places to play and be heard. Also, there are all sorts of tips for musicians on the site. How to rock an open mic, tips on recording, editing & mixing and more. The OpenMic.us site is comprised of 43 local city web sites. Go to the site, scroll down and check out the open mics available in your city. Who knows… the right person could be grabbing a drink while listening to you jam.

The OpenMic.us Network is operated by Open Mic Entertainment, the premier operator of live-music open mic events in the U.S.

“Citing a severe shortage of reliable open mic information in the Web, we decided to verify the accuracy of every open mic that we could find”, stated OpenMic.us founder, David Craver. He continued, “Since we have over 13 years of experience in running live music open mics, we felt that we really understood the needs of the open mic musicians in our country”.

“We like to support anything that helps musicians”, stated Electro-Voice PR Chief, Guy Low. He also said, “The OpenMic.us Network is a valuable resource for musician hobbyists and professional musicians alike.”

www.youtube.com/watch?v=TQZdgQXovxo

Bay Area hip-hop duo Zion I is well known over the course of their discography for exploring musical sounds and genres not typically associated with the sounds of the streets. Zumbi’s introspective and intellectually based lyrics have found an excellent match in the musically curious mind of AmpLive, who aside from remixing Radiohead’s In Rainbows album has brought soul, funk, electro, house and rock vibes to hip-hop in a way that makes Zion I both incredible and enlightening to listen to.

Silent on the discography front since their 2006 collaboration with The Grouch, Zion I has poised themselves for a new group release, their first since they brought the Japanese only release Break A Dawn over the Pacific for a stateside release in ‘06. Their new album, The Take Over, is scheduled to drop next Tuesday, and in keeping with their format of engaging their fans and examining ways to evolve their own music in our current remix culture, they have launched a remix contest for one of the tracks off the new album, “DJ DJ.”

Today, Zion I released their stems from “DJ DJ” to the general public, using MixMatchMusic’s simple Remix Wizard. If you’re an audio wiz already, just download the stems and work them out, but even for those with less musical experience or musicians not interested in downloading the stems, the MixMatch wizard provides the stems and the mixing interface to make this contest accessible to anyone with a computer. What’s excellent about the format here is that it doesn’t require any previous experience, as the wizard is very intuitive and easy to use.

Finish your remix and upload it by March 12th and you’re in the running for some excellent prizes, including a spot for your remix on Zion I’s Myspace page and lots of great Zion I stuff for the winners. For more information or to enter the contest, click here.

At times reminiscent of the live jams of bands like String Cheese Incident and Phish, the foundational grooves of BLVD have an air of spontaneity that lend themselves to live crowds. As if the juxtaposition of jam band style instrumentals and riveting electronica beats weren’t enough, add to the mix the lyrics of MC Souleye, a “conscious wordsmith”, and you’ve got something pretty unique. Listen to/download their track, “Vortex”, here.

MixMatchMusic has been working diligently with the online music community through their site which promotes the collaboration, organization and monetization of user created content. And while online artist content and collaboration remain the primary focus, MMM has been forward thinking in their approach by quickly recognizing and assimilating various aspects of the ever-expanding musical presence on the web, as evidenced by both their Remix Wizard and their site sequencer. It makes sense then that today they offered up a new and incredibly useful tool to the online community in tra.kz, a URL shortener for all things music.

When sending a shortened URL over the web, it’s easy for other people to skim links if they’re not sure of where it’s going or why they should be interested. With tra.kz, users will always know that the link points to an Mp3, artist interview, music video or something else musical, making the custom URL creator perfect for anyone trying to share music related content with a simple and easy to remember link. Like the press release about the tra.kz launch found at tra.kz/l82g.

In conjunction with the launch of tra.kz, numerous artists will team with MixMatchMusic today to release a new song on Twitter each hour. With musicians and fans increasingly turning to Twitter to keep up to date with the latest group information, the ability to share songs and other band related information through an easily recognizable music URL shortener can become central in online promotions. It’d be easy to stop there, create the tra.kz/___ URL and leave it at that. But in the interest of making the service social platform friendly, the Twitter box is provided right below the short form to send directly from there.

Keep checking in today with @EvolvingMusic and @MixMatchMusic for new songs released using the tra.kz link shortener. Artists will include Pepper, Slightly Stoopid and Throw Me the Statue to name just a few. The folks over at Controlled Substance Sound Labs are using the launch as a platform for their artists to interact with their fans and harness the TwitterVerse to drive content exposure. As someone just latching onto Twitter, the idea of something as easy as tra.kz to identify music related content comes as a welcome way to filter links that I’m simply not interested in. For some solid Bay Area hip-hop, I recommend with my first use of tra.kz The Tones’ “The Movemeant” over at tra.kz/thetones. I’m also enjoying this multi-lingual track from Breez Evahflowin and Indiefeed’s very own Dirt E. Dutch at tra.kz/4wind . Enjoy!

2008 saw all sorts of interesting trends in music production, distribution, and consumption. Major labels and middlemen were forced to reevaluate their roles, artists and fans continued to empower one another and interact in totally new ways, and people (music bloggers perhaps among the noisiest of the bunch) analyzed the musical space ad nauseum debating issues like DRM and copyright, free downloads and choose-your-price models, social media and social music…

All of this begs the question: What will 2009 bring? Pundits near and far are surely throwing out predictions left and right (let’s face it, we probably will too), but no one really knows what could happen this year.

One interesting development, which could potentially be an early indicator of a new direction is Groove Armada’s new viral music sharing model. The English duo, made up of Andy Cato and Tom Findlay, has now come up with a legal way of sharing music that rewards the fans for doing so, thereby recruiting those fans into somewhat of a virtual street team. Empower the fans and they will become your evangelists. Amen to that.

“When you give away music for free it’s disposable. When you share it, it’s done with love,” says Cato.

Using Bacardi B-Live Share (they sure do love their Bacardi), they offer the first track off their new EP for free, which users then pass along to friends, thus enabling the original user to access the next track. NME states that this system is being called PAP4 (pass-along-paid-for)… questionable nomenclature to be sure. Yet, the concept seems solid. Essentially, the more you share their music, the more of it you get for free.

It will be interesting to see if this gets as viral as it has the potential to do, or if it will be just another good idea that got no traction. One stumbling block could be that although the concept seems as simple as 1) download free song 2) share song with friends 3) get more free songs, it’s actually a little more complicated once you look closely. Click here for more details. You know, things like a) you have to be (or claim to be) of legal drinking age b) you have to have shared track one with 20 people before you get track two, then 200 for track three, and 2,000 for track four… keeping in mind that the second two generations compound so you get credit for your friend that your friend shared the song with. See where this gets complicated? In any case, it’s probably best to just try it. If nothing else at least go get the first song and the facebook app.

Apparently this model has been in the works for a bit. Sadly, none of us were chosen to fly to Ibiza for a day to write about it while it was still in top secret mode…

So let’s see. We’ve got artists ditching the majors and going it alone, with only the internet as their guide. Then we’ve got artists flocking to independent labels looking for that warm and fuzzy we-actually-care-about-you-and-won’t-screw-you-over vibe. And of course, we’ve got artists with smart managers, PR people, or maybe just creative college interns coming up with all sorts of wacky – and sometimes highly effective – pricing models, distribution models and the like.

We’ll see if Groove Armada’s new model works out for them and if so, if others copy it. Until then, however, we can rest easy knowing that the world’s favorite rum has still got their back.

Well, when Colbert was very specific about becoming “possibly litigious” should anyone take portions of his interview and remix it with a dance beat, he had to do so knowing full-well that someone would. He wasn’t disappointed as two days later, internet upstart IndabaMusic jumped into the fray with a full site devoted to remixing the Colbert/Lessig interview. But it didn’t end there, did it? With Colbert, how could it? Never being one to avoid an opportunity to poke fun at himself, Colbert remixed a video of his own work to a pulsing dance beat, and told the remixers to lay off again, to of course encourage them to remix more. Enter Dan Zaccagnino, head of Indaba who had an interview on Colbert the other night (interview at 14m in) to talk about the remix culture. Of course, these types of remixes are nothing new over at MixMatchMusic, which has had success with their Remix Wizard. While the Indaba/Colbert remix contest is excellent, it is Indaba based. MMM’s Remix Wizard is a free widget that can be set up and used by any artist on their website to host remix promotions. It doesn’t even need to have anything to do with music, as evidenced by Remix Sarah Palin.

While Colbert’s thoughts in the interviews with Lessig and Zaccagnino are clearly meant to be humorous, they serve a larger purpose in that these episodes help create buzz for a rapidly growing and increasingly important segment of the music industry: collaborative pieces brought about through alternative means. Indaba has managed to create a large community of musicians from around the world who are engaging in internet based musical collaboration, and this is a huge first step in breaking down barriers within the recording industry.

But with every broken barrier comes the question of the next frontier. While Colbert asked Zaccagnino what happens to girlfriends breaking up bands if the musicians collaborate on the internet, he failed in his attempts at humor to get to the root of the issue, namely monetization of content. While not many musicians will actively think internet collaboration as a means to avoid break-ups with their significant others, a most serious topic of interest to them is how they can profit from their work. No artist likes the idea of losing control over their work, but if knowing that the usage of their work by others would create tangible income for them, the concept of collaboration and other artists who liked them enough to mix them with their own pieces becomes a much more appealing, and therefore widespread trend. As with the foresight of their DIY remix widgets, MixMatchMusic provides the ability for artists to monetize collaboratively made songs, as well as contribute stems to their social sample library to earn royalties.

The monetization of artist work and internet collaboration is the next step in the rebuilding of the music industry. As fans become more involved with the artists because they are part of a shared internet workspace, the desire to support an artist will increase. Add to that the ability to remix their favorite artist’s work, and the fan interaction with the music becomes uncaged. Forget making a mixtape for a friend. Imagine taking your favorite songs and going Girl Talk on them. This interest and desire to support the artist would in turn funnel revenue back to the musicians.

The recording industry would say that this has been the goal of their war on file sharing, but that is an outrageous lie as most artists never see a dime of the few settlements the RIAA succeeds in obtaining. Little wonder then that the RIAA is backing down. In fact, one could argue that the backlash against the recording industry has been fueled by the consumer perspective that the artists aren’t seeing the profits they should. Furthermore, as revenue streams move away from the major labels and into the artists’ pockets, the majors will be forced to work with both musicians and consumers on more viable distribution and revenue models.

But forget about the money and the labels and the upheaval in the industry. How will this help music evolve? As more artists turn to internet collaboration because their work is safe and profitable, the inevitable evolution of genres and musical landscapes will grow exponentially. Think The Beatles and Jay-Z were cool? What happens when you can take a French hip-hopper’s lyrics, a tribal drum beat from a musician in Africa, a flute melody from Tokyo and a guitar piece from Columbus, Ohio, and add it to your piano piece from the comfort of your home and computer? Sure, you could make money, but look at what your collaboration has created musically. When internet collaboration is monetized and all-inclusive, the community becomes the music industry, and the listeners become the musicians.

But up until now, the shortened URLs, the pictures, the @replies… these are fun things that have kept me busy, but haven’t yet broken into the main area of interest that I have… namely, big shocker here, music. So when I read about Songly, I was of course intrigued. The service allows you to use ANY URL that is hosting an Mp3 and post it as a Tweet. Here’s the kicker though… it doesn’t just shorten the URL and make it tweetable… it wraps it up in a flash player so anyone can listen.

To try out Songly, click here, and to read my first tweet attempt at such a thing, click here. I’ve used the new Souls of Mischief song, “Tour Stories” (click here for Souls of Mischief interview.) And for those of you rocking FireFox, Songly has an integrated tool for it. Talk about musical connectivity. A fantastic way to share music that will surely evolve with Twitter, forming the future of content sharing. Only drawback? Since the player they use is Flash, your iPhone friends won’t be able to listen until they get to a computer.

Opio and Tajai (right) of Souls of Mischief/Hieroglyphics

For Part 1 of this interview, click here. In Part 2 of my interview with Opio and Tajai, we discussed Bay Area Hip-hop, fan remixes, greatest albums of all time and the life lessons taught by their genre.

ACtual: I think that the Bay Area has some of the best Hip-Hop. There’s always people coming out from the Bay, the Hiero crew, E-40, Nickatina, Zion-I, lot of good groups. What do you think it is about this area that you think produces such good Hip-Hop?

Tajai: We’ve got diverse backgrounds, the port, especially Oakland and San Francisco, we’re the coast. If you look at the array of blue vs. red states, you’ll see that the coasts, where they have more than one type of person, or more than two types of people are places that embrace new and fresh ideas. Beyond that, there’s nothing to do out here. This is the worst place to try to start your career once you’ve made your move, so people are just bored so they make stuff. I could see in LA or New York, you can dress like a rapper, and look like one and hit the clubs and get that whole like, “I’m in the scene” thing. There’s no scene here, so you have to really be who you say you with regards to music. You have to do things yourself to achieve it rather than just looking the part. In other places you could look the part and try to get over like, “you know me…” and try to get in the clubs free, there aren’t any clubs out here. Because the scene is so wack, people are more creative and because we have a diverse background. This isn’t just the place where hella dope Hip-Hop is from. This is the place where the Panthers are from, where the hippies are from, where you look at San Francisco and gay rights, we’re on some other shit out here, we’re on some next level shit.

Opio: We’re trying to have equality out here. So in other places, in order to distinguish yourself and make yourself be something special to make people respect you like, “You’re doing something good, cool!” We ain’t really about that out here. It’s more about everyone is on the same level, so when in the Bay Area people lift you up and say, “Your shit is dope” that’s saying something because they have to see you and hear you and see it for themselves and know it’s true. Cause if not, you’re not going to get it. You might get it if you’re coming from somewhere else because it takes a lot to get on the scene and get heard. But if you come up from the grass roots out here, people are always like, “You’re never gonna do it.” Not that people are negative in general, but we ain’t really starstruck out here. You don’t see a lot of Bentleys and Lamborghinis and all that, and I don’t think it’s cause people can’t have it.

T: There’s a lot of money here. Per capita we’re probably one of the more wealthy cities in America.

O: That’s just not our stilo out here. You’re gonna stand out and make people get mad at you like, “What are you doing all that for? What do you need a Bentley and Lamborghini and all that for?” There’s something wrong with that out here, almost inherently so. People like to see you shine but they want you to be humble, you have to be a real person out here in order to maintain. So I feel blessed that we’re able to get respected out here, in this city in particular, especially being from here in all the years that we’ve been here, it’s a good feeling when we go to the Art and Soul festival or something like that. It’s a community gathering and there’s people from everywhere, but we still get love just like people paid to come see us at a show.

AC: A lot of groups are letting fans remix their work, putting stems up on the internet, doing remix work. Can you see getting into that and letting your fans work with your music like that?

T: We’ve got a whole album of fan remixes out. It’s called Over Time. So we’ve been doing that. So we might do it on this next record where we might put our ProTools files up and let people who are really serious about pushing the envelope and taking our music to the next level, do it. Because why not? We put our take on it, let them put their take on it. It’s not going to make less of what we have done. Once you’ve created something, like a record, it stands the test of time. All of our singles, we put up a capella so people can remix it, that’s the whole point. We sell a capella, we put it up on the internet so people can remix it.

O: We let people remix a single from my album Stop the Press, put that out there. We like that sort of stuff. The whole inspiration for us being independent was the show aspect, the whole interactive style, even if it’s over the internet or whatever. We want to maintain that where people can interact with our music and do whatever they want to do with it, manipulate it, that’s cool to me. Because I think eventually something really dope could come out of that. I’ve heard some shit that’s pretty tight, but I mean like if someone is out there just looking for an opportunity to do something with it and they just need the right sound or whatever and we could be a part of that, that would be dope.

AC: What are the current projects you guys are working on?

T: We’ve got Vulture’s Wisdom Vol. 2, probably going to start off the next year. We’ve got a new album by Souls of Mischief, we haven’t figured out the title but it’s done, produced by Prince Paul. New Casual album, Pep Love’s album called The Reconstruction, Del’s coming out with the LED EP, I’ve got an EP called THC 7. Opio came up with this idea, we’re gonna smash fools. Every week in 2009 we’re going to come out with a new song. Not a new freestyle, not a new rap over somebody else’s beat, a new song every week. So we’ll have 52 new Hiero songs plus about 5 or 6 new albums in 2009.

AC: Are you going to put all of those on iTunes?

T: Yea, they’ll all be out digital.

AC: A song every week?

T: We’ve got so much music, why not put it out? There’s no point in hoarding it because what good is music doing in the vault? Music is made to play, it’s not like money.

O: One thing is that it’s for our fans. For the people that supported us, they’re always looking for us, like, “What’s up with you guys? You guys ain’t coming out with this that and the other,” and they always want to hear something new. We have music done, but we’ll think we have to save it or whatever. But at this point in time, the way things are, people just want to hear it, they can’t stand it anymore, we just feel like now’s the time to let people get an inside look at whatever we’re doing, right then and there. We’ve never been the type of cats to just record a song and slap it on the internet or put it out. Everything we ever did came out 2-3 years after it was done, literally, I’m not even joking. Anything you ever heard was a long time ago by the time it came out. So as artists it’s something we’ve always struggled with because we’re always like, “We got some shit that’s hot, we want it out right now,” and we just never really had that vehicle. I kinda feel like now’s the time. The internet is such a community where people come together. I go there myself to listen to new music, do my YouTube thing, peep out all the underground shit that you can’t hear on the radio or you don’t see on television or whatever. There’s a large community of people out there where if we could let people that love Hieroglyphics know that you come to this one place and listen to all of our music, it’s hear for you, I think it would do a lot to re-energize our fans that have been supporting us. We got it for them.

T: We’ve got fans that are so loyal that they’ve stuck with us for the past 15, really 17, 18 years. Del’s first record came out in ‘91, so some people have literally been waiting a lifetime for a lot of this shit and it never comes out. Most records when they come out, they’re finished two years or a year before they hit the mainstream, and we’re independent, we can’t do that.

O: We want to give people that, like we said, try and keep it interactive. We want people to have the experience and share it with us, like, “This is a hot song, listen!” I love that, I’m excited as an artist. I mean, we’re all owners of the label and we always have to make smart business decisions in terms of how we release our music because that’s our thing, we gotta make sure it’s right, everything’s gotta be cool. That’s still the Hieroglyphics thing, we always want quality product, that’s why we ain’t just throwing a bunch of shit out there. This is real music that we’re giving to people. For me, I want to thank the people out there that have basically been sticking with us for all these years. I can really say, with all honesty that they’ve been waiting on certain things that they just haven’t been able to get. The music is there, they just aren’t able to be exposed to it, so we’re kinda changing our philosophy about that a little. We want to expose people to our music and give them an opportunity to come in. There’s so much of it that it’s almost a crime to not let people just hear it.

AC: What are you guys looking at in terms of target release dates for the Hiero album and the Souls album?

T: Souls, at the earliest April, the Hiero by the end of the year. Because downloading has basically destroyed the concept of the album, everything on your album can be a single now, there’s no album cut. So let’s drop a song every week so people can buy that single and pick up a Hiero song if they want a Hiero song, an Opio or Tajai song, Souls song whatever. The records will then come out for people who liked what they heard in the single format.

O: We always have albums available for people at our shows, and those albums obviously have bonus materials that you’re only able to get when you buy that specific thing. Just the way that it is right now, I don’t know if people really sit down and listen to an album in the same manner, actually I know they don’t. I’m just different in my philosophy of how I listen to records, and I look for certain things, but that’s not how it’s going forward at this particular moment. People ain’t necessarily throwing on a CD, sitting down and listening to the whole thing. They’re skipping through a bunch of songs, whatever whatever, oh that was kinda cool, and that’s about it. So this way you can sit back and enjoy these songs for a week or whatever, then get a new one.

AC: Favorite conversation in Hip-Hop: Greatest album of all time. Where do you two stand? A couple that stand out?

O: It Takes a Nation of Millions comes to mind, right off the top. AmeriKKKa’s Most Wanted, Ice Cube.

T: And even that is great because of It Takes a Nation…

O: Low End Theory is almost perfection, The Chronic, 3 Feet High and Rising. 3 Feet High and Rising is different because there’s so much material on there, it’s like a carnival, I love that album, that album is crazy. Then there’s other albums for us, Funky Technician, Stunts, Blunts and Hip-Hop.

T: The Main Source first record.

O: CMW, Music to Driveby.

T: I’d say Nation of Millions.

O: There’s so many albums but the gold standard of all of that I would have to say is It Takes a Nation of Millions, cause that album –

T: Had everything.

O: Has all the elements, it was saying something as well. It was educating me on a lot of stuff as a young kid.

T: A lot of these records, that’s the one thing they’re probably missing is that educational content that damn near every album we mentioned did have, Main Source, The Funky Technician. I think a lot of rappers are OK just being rap.

O: It was about their mind power. All of those albums that we mentioned, it was all about what they brought to the table. They were mental giants. Now, that doesn’t even matter, you can be a straight mental molecule and as long as you have enough money and material –

T: Swagger.

O: It’s not even about swagger, because I give credit to swagger. Swagger everybody doesn’t have and everybody can’t get. Money is nothing, anyone can get that, it’s material things, you didn’t do anything by your own, there’s nothing that you created there. People will give a lot of credit, I’ve heard people say, “He’s wack, he sucks, but he’s got a lot of money and I respect that about that dude that he got his paper.” Who doesn’t want it? We all watch the TV shows, Lifestyles of the Rich and Famous, and we all want that, but to me, that’s not where Hip-Hop needs to be, Hip-Hop needs to be back to Takes a Nation of Millions level.

T: And it wasn’t like they were just un-positive. They were talking about all the shit that was hot in the streets, they had banging beats, they had scratches on their songs, it was connected in a way that you had to listen to from beginning to end, there aren’t any records like that any more. Fools don’t even take the time to craft albums anymore, they’re trying to craft songs.

AC: What has Hip-Hop taught you about life and what has life taught you to make you better at Hip-Hop?

O: The life experience of growing up here in the Bay Area, the diversity of thought that exists here, all the things we were exposed to, there’s so many levels that you have to understand and juggle at once. You have to be real perceptive out here to be good in your descriptions with words, but then you have to humble so when we went out, even though we had a lot of confidence in our skill and were ready to battle cats, we always paid respect and homage to all the cats who came before us. How Hip-Hop helped my life, artists like KRS-One, songs like “Why Is That?” that really helped me get a grasp on world history and these are large concepts that were coming from rap artists. Ways to live, knowledge of self, know your history, these kinds of things. There was a lot of misinformation that was going on and Hip-Hop was helping bring that to light. There is a lost past that doesn’t get talked about and this is something we need to be educated about, and that definitely influenced me in my life, through Hip-Hop, that was a vessel that helped me learn and get on the path to taking on those types of concepts. Also questioning the mainstream, like whatever I see on Fox News I’m not just going to take at face value and part of the reason I’m not going to do that and not be bamboozled or manipulated is because of Hip-Hop.

T: For me, Hip-Hop taught me about life that you have to complete what you started. Making songs, if you don’t think about it from beginning to end, it’s not going to be complete, so that’s probably the biggest lesson. That goes for business or whatever endeavor, you have to do it from beginning to end and if you don’t see it through to the end somebody else will. As far as what life taught me about Hip-Hop, it’s probably that it ain’t everything. I love Hip-Hop, it’s my favorite thing in the world, but it ain’t more important than my kid or taking a shit or something. You see what I’m saying? There are mundane things and other more important things that are more important than Hip-Hop, so you have to take it with a grain of salt. I love this, and I’ve given my life to this, but it’s not the only thing to live for.

Since Evolving Music typically focuses on topics like the schizophrenic music industry, emerging technology, social media, and artist reviews and interviews, it’s easy to make assumptions about our readership. Sure, anyone might stumble upon our blog and find a post that interests them, but you kind of picture the majority of the readers falling into certain categories like DIY musicians, other geeky music tech bloggers, people from the myspace generation…

As such, at first it was surprising to find that both our winners come from the mommy blogger demographic. Logically though it makes sense. They are everywhere! Mommy bloggers are fast becoming (if they haven’t already) one of the most influential groups online. Avid blog readers will recognize names like Dooce, queen bee of the mommy blogger tribes and one of the lucky few who actually makes a living doing it. With four million page views per month, you can easily picture the advertisers lining up with tongues all a drool. On the flip side, can you imagine the immense pressure of an audience that large? Millions of people hanging on your every written word? She is quite a lady.

With all their genuine commenting, link trading and sharing of emotions, mommy bloggers epitomize the power of social media. Naturally, this slice of society has tremendous influence when it comes to products and thus many mommy bloggers have become trusted sources for product reviews. “Marketers have just started to scratch the surface of this untapped medium,” according to Fahlgren. This phenomenon appears to be very much on the rise.

For those of us tooling about in music industry, the question is this: Are mommy bloggers into music tech? If they are, what kind of influence do they have in the space? And what does that mean for the other players in the field – the artists, the bloggers, the entrepreneurs, the fans, the record labels…? Should artists focus on recruiting and engaging fans in the mommy blogger demographic? Should music related companies target them as an audience for products and services?

Are there statistics out there that’ll tell us what these mommy blogger types are interested in? Because clearly it isn’t all discounts on diapers and parenting tips. Some of them are prolific writers with incredible pull in their circles of influence.

Opio of Souls of Mischief

Tajai of Souls of Mischief

Since the early 1990s, Oakland, California based Hip-Hop collective Hieroglyphics has taken on many shapes and sounds, from the lyrically complex and dense solo stylings of Del tha Funkee Homosapien to the rapid-fire and diverse delivery of Hieroglyphics to the smooth and masterful underground sound of Souls of Mischief. Spanning nearly two decades, Hiero and Souls of Mischief have brought new sounds and ideas to the industry while also providing a backbone of creativity that has helped influence the entire Bay Area music scene.

In November I had the opportunity to sit down with Tajai and Opio of Hiero and SOM, two members responsible for an incredible amount of solo and collaborative work for the HieroImperium. In part 1, we discussed their musical backgrounds, the formation of Hiero and the difficulty of staying relevant in a music industry that places an emphasis on the “next big thing.”

ACtual: Starting off early, what were both of your initial musical influences and inspirations, and when did you decide that rapping is what you wanted to do?

Opio: I used to be hella into Reggae, really. Yellowman is one of my favorites, obviously Bob Marley, Peter Tosh, they had the swagger that got me on rap. My parents were really into music, so through them I heard Earth, Wind and Fire, Parliament-Funkadelic, stuff like that. When I first really started to hear rap, I heard “Rapper’s Delight,” stuff like that, Grandmaster Flash. They used to play Rock and Roll stations out here, mixing, like college radio. Really the first time I heard “Rapper’s Delight,” I was just hooked to the way he was spittin’, it was cool, and it just evolved from there. All the older cats in my neighborhood were listening to them, breakdancing, graffiti and all of that was a part of it too. At the same time cats were breaking, graffiti artists, so it was that whole Hip-Hop culture, it wasn’t only just the rapping, I was breakdancing, all of that.

Tajai: Funk, I would say Funk was my biggest influence. Parliament, Bootsy, George Clinton, and then Too Short is probably the main reason I rap just because all the other rappers, I saw other people doing it, but I didn’t think that people from here could do it. As a kid, it was just my perception of it was something that other people did until I saw Too Short rapping and then I was like, “He’s from here and he raps.” That’s when I really started seriously rapping.

AC: You two as well as the Souls of Mischief crew met early on. Talk about how all of you met, came together and the creation of both Souls and Hieroglyphics.

T: We grew up in the same area, so I’ve known Casual and A-Plus since like Kindergarten, 1st grade. Del was at the same school as us, we just sort of all had a mutual interest in Hip-Hop, so once Del got on in ‘91 he sort of brought us into the industry, but we had been rapping together for a long time before that. Casual went to junior high with Op.

O: The first time I went into the studio ever, me and Casual rented a studio in the 8th grade. Our man Terai came with us, he was in the 7th grade. I wasn’t even rapping then, I was a DJ, so I was DJing, scratching during that time. This is in the 7th/8th grade, me and Casual went to junior high and he already knew them. I would listen to their music when I was in junior high but I hadn’t really started to kick it with Tajai and A-Plus, but he would have tapes and be like, “listen to my partners.” I’d see them up the block and be like, “there goes Tajai right there.” We really started hanging out in high school, but the whole time we lived right around the same area. We all lived around the same block as each other but we weren’t really in communication until high school, and that’s when we really became a lot more serious about the rapping.

AC: You were released on Jive Records in 1993. Talk about the process of creating that album and what working for a major label was like. You were what, 17, 18 when that album came out?

O: Yea. That album to me was something, that, I would listen to songs that they had done when I was in junior high and me and Casual went into the studio, we were kinda serious about the whole rap thing. Tajai and A-Plus were working with Sir Jinks and they had a professional sound that inspired us to get on our business a little more. This is early on, so we had been working on our craft until we came out. We were probably 13, 14 really serious going to the studio.

That album, even though we recorded it in 2 weeks, it was something that was formulating for a lot of years. I really think it was highly influenced also by the whole crew aspect, not just the fact that we were Souls of Mischief, because we’re competitive by nature within Souls of Mischief, but then there was also Del and Casual, Pep Love, we had these other fierce MCs. Even during the time before ‘93 til Infinity came out, everybody heard the demos, so we had something to live up to. People would hear the demos and be like, “the album will be wack, whatever,” and they heard other cats around us that were really shining, so it was a long time coming to me, that album getting done, even though it seemed like it popped out of nowhere, we had been working for some years.

AC: When Hiero formed, what was your original vision for the group and how did you go about making Third Eye Vision?

T: We’ve been together as a crew since before Del’s first record. Our vision then was let’s just all be the best we can be, get signed and be super stars. That’s different than how things progressed just dealing with major label politics, and the fact that, for someone to walk into Hip-Hop today, they have no idea that even when we came out it was still like a sub-culture. So being a super-star and blowing up meant selling a couple of thousand records, maybe going gold, but not platinum. The only people going platinum were guys like Vanilla Ice, MC Hammer.

So once we got off the majors, it was like let’s not stop making music just because we don’t have a label, let’s keep making music and then Domino was like, “Shoot, we might as well put this record out instead of trying to shop it, and from there we started Hiero Imperium and we’ve been rolling since then because it’s been, I’m not going to say easier logistically, but easier in regard to being able to be agile and creative. And now, almost 10, 11 years later, we’re really reaping the rewards of having laid that groundwork of being independent so long. Third Eye was something we recorded out of the need to make music, and then from there it built up to this independent label.

AC: With HieroImperium, you guys have been putting out albums and podcasts for a while now. What do you find to be the hardest part of being in this industry for as long as you guys have?

T: We’re not new, that’s the problem. To people who have never heard of us, which is not that many people, it’s like, “Wow these guys are fantastic!” But to people who have, it’s like, we come with something we feel is our best work and it’s like, “Ok, that’s dope.” There’s so much garbage out here that gets attention because it’s new, and that’s the frustrating part about it. If you’re consistent in music, that’s not good enough a lot of times, you have to have controversy or you have to fall real low to bring yourself back up, but we’ve been consistent and there’s so many of us, that that’s the biggest problem I see, we’re not new.

O: Also, over the years of doing it, touring, consistently going out and being on the road, not just only recording the albums, but the whole rap life in and of itself can take its toll. Sometimes people get jaded, but I think that luckily because there’s a lot of us, we’re able to keep ourselves focused and sharp. Without other people pushing you, and you’re hearing people recording songs and maintaining that creative energy and you don’t have it, your brother can lift you up a little bit and you hear some new shit, “oh man that’s dope,” it kinda gets your juices flowing. Maybe you’re at the house just bored, you wrote so many raps you’re through with it for a hot second, so it’s always a good thing to have other cats around you working and doing stuff. Casual, he’s always busy, Del is always in the lab working, A-Plus just consistent with the beats, so you can always go to those guys and be like, “What’s new?” just to get a little spark.

AC: In terms of approaching the writing, how would you say that your styles differ when you’re trying to come up with stuff for an individual album vs. working on a Souls project or working on a Hieroglyphics project, how do you approach each of those differently?

T: You’re competing against yourself when you’re making a solo record, so you get to look at things more holistically, you look at the entire project as a whole and where things fit in. Whereas when you’re in a group, you’re looking at how you fit into that particular song. With your own records I think it’s harder because you have to push yourself a little bit harder to be better than yourself, verse by verse and song by song. With a group album I think it’s easier because there’s so many other people you’re competing against that you have to come with your best work, that’s the main difference for me.

O: To me, I just feel more comfortable in the group element whether it’s Souls of Mischief or Hieroglyphics, I like the collaboration aspect of things and working with other cats, so to me that’s always been fun. I saw the challenge more so than doing music with others, trying to do something by myself like it’s a Herculean task cause you have so much more that you have to do. At the same time, once the process gets going, you kinda relax in your environment and it’s a good place to be because you can advance your style a little more. You get to go longer.

Especially in Souls of Mischief, we try to keep that quick jab approach so for me it’s kinda fun to just run my mouth for a little while. I’ve always been trying to explore more avant-garde styles whenever we’re doing songs with Souls of Mischief, so you can see the different elements that we bring to the tab