Monthly Archive for April, 2010
After weeks of careful deliberation, dredg has selected the winners of the remix contest they ran with MixMatchMusic. Back in February, dredg asked fans to remix “Gathering Pebbles” and gave them two months to get busy. Out of 39 amazing submissions, dredg has picked Albino 9 as the Grand Prize winner! The remix featured a masterful layering of big beat drums cut up and mixed with synths to give the song a great industrial electronic edge. In addition to getting a bunch of cool dredg schwag, Albino 9′s remix will be officially released by dredg on iTunes and Albino 9 will be granted a royalty percentage.
Dredg also selected two runner up winners — Al the Pal, for his “SlowMo” remix, and Syte for his drum and bass rework of the song. They will both receive a bundle package that includes a signed The Pariah, The Parrot, The Delusion CD, a t-shirt and a pair of tickets to a dredg show of their choice. Thank you to everyone that participated and congrats to the winners!!
Listen to the winning remixes:
Listen to all the remixes submitted:
As the music industry continues to evolve, artists are presented with more and more great options for marketing and distributing their music online and through mobile devices. This abundance of choice has left many artists, managers and labels confused as to how to navigate these digital waters, and use digital tools together with classic strategies (like playing shows and selling merch) to succeed. Direct-to-fan campaigns are a big part of the new model, but before you can effectively engage in these strategies, you need to have a core group of fans that you can actually market to. It’s the classic get 1000 true fans and you will succeed concept, and while you don’t need 1000 fans right away, you do need at least a small group of loyal fans before direct-to-fan activities become viable.
Enter the Niche Music System. Created by Hagop Tchaparian, the Niche Music System is a strategy designed to help you succeed in the music business through the leveraging of music niches. The idea is to carve a small, local niche for your music in order build initial traction and then promote and rise up through that niche to grow and widen your reach. The logic behind this is that for every niche, there is already an existing audience that is pre-exposed to the sound of that niche. So while you may need to tweak your sound to fit into a specific niche, the Niche Music System provides you with a much easier way to build an initial following.
Hagop initially created the system to mirror the processes his own band (Symposium) went through to gain attention, build a core following, play for more people and make more money. Subsequently, he helped implement a similar system in his work with English electronic artist Hot Chip (pictured below) to help them build early traction, rise through their niche and ultimately get signed by DFA/EMI.
The Niche Music System has now been turned into a 12 week video/audio/PDF course designed to help you get people to care about your music and come out of obscurity. For a great intro to the course, you should take the time to check out the video below. While the course is normally $47/month (for three months), because you are an Evolving Music reader, you can get it for $27/month! To sign up and receive the discount, click here.
Born in New York and educated in Virginia, Neekola currently resides in Washington DC where she works as a full time international DJ. Inspired by her parents musical talents, Neekola has been involved in music since childhood. The early years were spent in rock bands as a lead singer, keyboard player and songwriter. However, upon moving to Germany in 1997, Neekola was introduced to her soulmate, electronic dance music. She spent so much of her time dancing in the nightclubs within Europe. It was during this time she was inspired to pursue music production. After having a bit of trouble, she was advised by her mentors in the industry that she should first learn to DJ, and then her production skills would come naturally soon after. So she headed on out to NYC’s Scratch Academy, learned the basic skills, acquired her own turntable setup, and then her life changed forever…
Check out Neekola’s app and new song, “Don’t Live for the Moment.”
Neekola built her app using MixMatchMusic’s new DIY app building platform, MobBase, which makes it easy for musicians, music companies and music blogs to build a mobile app for as little as $0.50 a day. And because MobBase enables us to update the app’s content and design whenever we want, be sure to check the app often because we’ll be keeping things fresh. Ya dig?